High Profile UK Smart Cities DOOH Network Can’t Pay Its Bills December 20, 2019 by Super User The company that won the deal to mimic New York and put so-called smart city display kiosks on main streets around the UK has run into financial trouble, entering into what the Brits term “administration.” That means the company can’t pay its bills and has a third-party involved trying to get it out of an …
Raptors, Leafs Using Hyper-Granular Real-Time Sports Data On Screens Around Home Venue December 19, 2019 by Super User Big sports venues often have screens showing the live TV feed from the rink, court, field or whatever on the public concourses and in places like corporate suites, so that fans can keep half an eye on the action while getting food or mingling, but the screens at the home of Toronto’s Raptors and Maple …
Infographic: The “Truth Metrics” Of OOH Advertising December 19, 2019 by Super User Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. The premise of the graphic, in relation to out of home advertising, is how accuracy and validity of audience measurement goes from AI-powered anonymous audience analytics using cameras and all the way …
Huge Irregular-Shaped LED Wall Plays With Physical Layout Of Intersport Flagship Store December 19, 2019 by Super User It’s been impressive to see how many retailers are putting LED in as signature visuals in flagship stores, but just about every one of them has been a wall-filling landscape or portrait rectangle. So it’s nice to see this project for athletic retailer Intersport store in Graz, Austria, which has an irregular, skewed shape that …
Wells Fargo’s New Hudson Yards Offices Uses Huge LED Wall As Peaceful Distraction December 19, 2019 by Super User This is a massive LED video wall installed in a lounge and stairwell area in Wells Fargo’s new Hudson Yards offices in New York. It’s a 29-foot tall, 6-foot wide Leyard 1.5mm LED array, running on an Analog Way Analog Way Picturall Pro media server. Interestingly, this is a video installation installed not for Wow …
Montreal’s Integrated Health Systems Does Waiting Room Signage Reset December 18, 2019 by Super User This is one of the screens running for the City of Montreal’s Integrated University Health and Social Services – four care organizations spread out across 43 locations. The digital signage network was described as ailing, and Montreal solutions firm VIF Tele won a bid to revamp and reimagine it, working with Philips for displays. The …
DOOH Campaign Uses AI Computer Vision To Boost Warsaw Road Safety December 17, 2019 by Super User I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision for media campaigns – with the latest example an ad that tells drivers on a busy Warsaw roadway that their lights are off. Polish Police worked with Screen Network on “Your …
New Tech Out Of Portugal Bridges Physical Coffee Table Books With Screens December 17, 2019 by Super User There has been lots of talk through the years about how digital signage could be effectively bridged with smartphones, but I’ve seen very little exploration about bridging screens with printed material. A Portuguese start-up is marketing a smart catalogue that pairs a printed book with screens, changing on-screen material as a user flips pages in …
NYC Office Tower Uses Poems, Prose For Unique LED Ticker In Lobby December 17, 2019 by Super User I was staying down by the World Trade Center in New York last week, and in my efforts to find a specific subway station, I kinda stumbled across 7 World Trade Center – an office tower destroyed and then rebuilt after 9/11. The building’s glass lobby has a giant LED installation by artist Jenny Holzer, which …
LED Canopy Ceiling With Generative Content Designed To Attract Premium NYC Tenants December 17, 2019 by Super User This is the LED ceiling of 250 West 57th Street, up near the south end of Central Park in New York. The 80 foot long by 8 foot wide art installation has been running for the last couple of years, but I just heard about it last week, and found time Friday morning to walk …
