Vistar Media Debuts Global DooH Creative Strategy Certification November 25, 2025 by John Berkovich Vistar Media has expanded its education platform with a new certification that teaches marketers how to build more effective creative for digital out-of-home campaigns. The program, Accelerate: Strategic Creative in Digital Out-of-Home (DooH), is now available through Vistar Academy across the U.S., Canada, EMEA, and APAC. The New York–based company, now part of T-Mobile Advertising …
RIP BSOD: New Windows Digital Signage Mode Fades Blue Screens Of Death To Black November 24, 2025 by Dave Haynes Anyone who’s made a career in the digital signage industry groans when she or he sees a screen – especially a BIG and public screen – sporting the infamous Blue Screen of Death. Or a Windows pop-up error message floating on top of playlisted content. That’s kinda sorta going away because of an update from …
NBA Extends Cosm Partnership As Immersive Venues Expand Into Major U.S. Markets November 24, 2025 by John Berkovich The NBA is extending its long-term partnership with Cosm through 2030, expanding the league’s shared-reality programming as Cosm prepares new venue openings in Atlanta, Detroit, and Cleveland in 2026 and 2027, with more locations to come. The agreement ensures Cosm will continue producing and presenting select national NBA games across ABC/ESPN, NBC/Peacock, and Prime Video …
Manchester Screen Unveils UK’s Largest Hybrid Billboard November 24, 2025 by John Berkovich Manchester’s largest outdoor screen has re-launched as a hybrid fromat. The landmark OoH site, called “The Manchester Screen,” was already known for its 306-square-meter (3,294-square-feet) LED display. Now, it can now be paired with an 834-square-meter (8,977-square-feet) vinyl wrap, creating more than 1,140 square meters of continuous advertising space. The enlarged format marks a significant …
Clear Channel Extends MWAA Partnership, Plans Major Digital Upgrades at DC Airports November 21, 2025 by John Berkovich Clear Channel Outdoor has renewed its partnership with the Metropolitan Washington Airports Authority, securing a new 10-year deal to continue managing advertising at Washington Reagan National and Washington Dulles International as both airports accelerate their digital transformation. The contract, which begins March 1, 2026 and includes a five-year renewal option, follows a competitive process and …
Grocery TV Expands U.S. In-Store Network as Retail Media Demand Accelerates November 21, 2025 by John Berkovich Grocery TV continues to broaden its footprint across the United States, operating an in-store retail media network that now spans a wide range of supermarket chains. The Austin-based company – which positions its platform as a retail-media-specific CMS with optional programmatic connectivity – offers screens placed at high-visibility touchpoints within grocery environments, giving brands access …
Netflix Opens First Permanent ‘Netflix House’ in Philadelphia, Expanding Its Immersive Retail Strategy November 20, 2025 by John Berkovich Netflix has officially opened its first permanent Netflix House in Philadelphia, USA, marking the company’s largest and most ambitious real-world fan attraction to date. The 100,000-square-foot (approximately 9,290-square-meter) venue, located at King of Prussia Mall, represents a major shift from Netflix’s earlier temporary pop-ups and signals a long-term strategy to bring its most popular shows …
Outfront, Google Deepmind Launch Citywide GenAI Art Program in New York November 18, 2025 by John Berkovich Outfront Media has partnered with Google Deepmind on “Imagine If…,” a four-week interactive campaign that turns New York’s subway system into a distributed digital art gallery powered by generative AI and rider submissions. The initiative invites commuters to scan QR codes on Outfront’s digital transit screens and submit a written prompt describing something imaginary or …
The Wall Gets Brighter: Samsung’s MPF MicroLED Delivers 1,000 Nits November 18, 2025 by Antonia Hamberger Samsung is expanding its The Wall lineup with a new true MicroLED model: the MPF series. Featuring a 0.84-millimeter pixel pitch, it delivers a peak brightness of 1,000 nits—a first for any sub-1mm MicroLED in The Wall range. Previously, the brightest model was the IWC series, which reached the same 1,000-nit output but only at …
Toronto DooH Screens Trigger Privacy Fuss Over Absolutely Nothing November 17, 2025 by Dave Haynes Every few years another news story surfaces about the supposedly egregious privacy invasion brought on by camera-based audience measurement technology, and seemingly with every instance, it turns out to be a shriveled, undercooked nothing-burger. I went into 12-year-old tween eye-roll mode the other day when I came across a story out of Toronto that dug …
