Country Artist Mines Fans’ Social Media Posts For “Good Day” Digital Billboard Campaign April 6, 2021 by Super User Lamar is running an interesting digital billboard campaign in U.S. markets that pairs promotion for a country music entertainer’s new album with photos contributed to a social media campaign built around the pay it forward concept. Nashville artist Brett Eldredge recently launched the #GoodDayMovement hashtag campaign, showing fans involved in community projects on Lamar digital …
Digital-Filled American Dream Mega-Mall Struggling To Operate In Covid-19 Era April 6, 2021 by Super User The American Dream mega mall in New Jersey, just outside of New York City, has been positioned as a glimpse at the future of shopping centers. But the mall’s owners, whacked hard by pandemic restrictions, is struggling just to stay open. The mall’s Canadian owners have had to arrange a special deal with the banks …
Vitec Acquires IPTV Signage Rival Exterity; Plans To Converge Platforms April 6, 2021 by Super User A pair of IP streaming firms with substantial offers for digital signage have merged, broadening their collective reach and portfolion. The French firm VITEC acquired the Scottish company Exterity, with a plan to converge platforms and leverage a blended engineering team of some 200 around the globe. “Exterity is a respected IPTV and Digital Signage leader around …
Tooshlights Makes Real-Time Toilet Occupancy Data Available For Digital Signs April 5, 2021 by Super User RH Image: TRAX Analytics Some of the best data integrations that can be done between sensors and systems, and digital signage networks, is tapping into real time data that can visually indicate what’s going on. You’ve likely seen digital signs that show the availability of stalls, overall and floor by floor, in large parkades. Now …
Uniqlo Uses LED Cubes As Animated Brand Identifiers On Store Facade April 5, 2021 by Super User Large-scale and big budget direct view LED projects tend to get most of the trade press and overall industry attention, but sometimes there are modest projects that are worth calling out – like this one for the Japanese apparel chain Uniqlo. I’m not sure where this is, but Uniqlo has a simple set of 2.5mm …
Raydiant Acquires Staff Motivation Firm, Broadening Workplace Communications Offer April 5, 2021 by Super User Silicon Valley-area digital signage CMS startup Raydiant has announced its acquisition of Hoopla, a content and tech partner that does what it calls a performance management and motivation platform for workplaces. The company, founded in 2017, was already using Hoopla’s data-driven, gamified, motivation solutions as part of its signage offer, and this certainly broadens Raydiant’s …
Huge 1,200 Sq. Meter LED Canopy Looms Over Chinese Shopping Mall April 1, 2021 by Super User This is a 1,200 sq. meter LED canopy ceiling looming over the common area of Joy City, a large shopping mall in Xi’an, in central China. The 5mm pixel pitch LianTronics display is touted as doing glasses-free 3D visuals that serve as something of an attraction for the shopping center. I think this has more …
Airport Retailer Starts Wrapping Multi-Brand Vending Machine Banks With DV LED Ribbons April 1, 2021 by Super User If you cast your mind back a year and plus, you may have vague memories of these places called airports, and venues and things in them where you bought stuff, like Gravol or $6 bottles of water. A company that somewhat specializes in airport retailing – Hudson – has started to fit out non-staffed locations …
Poland’s Screen Network Using Playful Deep Fake Tweaks of Masterpieces To Showcase Medium April 1, 2021 by Super User The Polish digital OOH media company Screen Network have developed a fun campaign that draws attention to their screens by using “deep fake” technology to manipulate famous paintings. The campign uses artificial intelligence and deep learning to create life-like but entirely artificial animations of famous paintings from the likes of Van Gogh, Vermeer and Da …
ITESMEDIA Puts Digital Signage Messaging Inside Microsoft Teams April 1, 2021 by Super User The Montreal-area digital signage and interactive solutions firm ITESMEDIA has some up with an interesting wrinkle on workplace communications for companies that now have a lot of their staff working remotely. The company has developed staff messaging capabilities that work within Microsoft Teams, which like Zoom has seen a boom in usage in the past …
