Loop TV Buffs Up UX As It Chases On-Premise DOOH Business Model August 22, 2022 by Dave Haynes One of the reasons I’ve discouraged digital signage CMS software companies from making small to medium restaurants and retail operations a primary vertical is that they are going to be dealing with a lot of competitors chasing the same finite, tight-budget business, including competitors who are putting in digital signage capabilities for free. It’s a …
Morton Salt Using Gesture-Driven Video Wall To Tell Company Story At New HQ Digs August 19, 2022 by Dave Haynes When the biggest producer and marketer of salt – for dining all the way to de-icing – moved its 350 or so staffers to new digs in downtown Chicago, the CEO wanted something at the reception area that digitally told the company story and reflected its marketing initiatives. Morton Salt went with a gesture-driven LCD …
Inspire Brands Looking For Product Manager Across What Would Be Vast QSR Digital Signage Network August 18, 2022 by Dave Haynes I rarely post about jobs here – it is way too labor-intensive to get into that, and stick with it – but this gig looks particularly interesting for someone who is into operations, and has the knack and stomach for possibly having to herd a lot of cats. Inspire Brands is looking for a Product …
Ad Tech Firm Quotient Says Analytics Platform Can Now Tie DOOH Campaign Impact To Retail Sales Performance August 17, 2022 by Dave Haynes The Salt Lake City-based digital media and promotions technology company Quotient has built media measurement capabilities for Digital Out Of Home ad networks into its analytics platform, with the intent of providing advertisers, retailers and agencies with tangible evidence that targeted advertising had a direct impact of sales. Multi-touch media measurement capabilities within the Quotient …
Health Care Provider Centene Uses Custom Creative On HQ Lobby LED Wall To Tell Company Story August 17, 2022 by Dave Haynes Healthcare provider Centene is using a 20 foot wide by five foot tall fine-pitch LED video wall in its St. Louis, MO head office lobby to tell the story behind what turned into the largest Medicaid managed care organization in the U.S. The company engaged the creatives at Columbus, OH-based leftchannel to come up with …
BrightSign Adds Pair Of Lower Cost Versions Of New Series 5 Digital Signage Media Players August 17, 2022 by Dave Haynes BrightSign has added a pair of lower cost versions of the Series 5 family of digital signage media players the company announced this spring – XD models that can do HTML5 and happily run 4K, high frame-rate video. The new purple boxes – the XD235 and XD1035 – should be ready to ship in Q4. …
Ukraine Gas Station Builds Displays Into Forecourt Architecture (Despite … Everything) August 16, 2022 by Dave Haynes Gas stations have been a focal point for digital signage installations for many years for the simple reason that they literally drive a lot of traffic, but much of what’s been installed at them has been pretty mundane. Screens embedded in the fuel pumps. Screens in store windows. And screens inside the store over the …
Nashville’s Historic Ryman Now Using Dozens Of Screens For Guest Experience August 11, 2022 by Dave Haynes It was not all that long ago when it was encouraging to see an entertainment venue put in a handful of displays – like digital menus and promo screens – around a facility. Now we’re see venues put in 100s of displays – in places like arenas and stadiums – and dozens in smaller concert …
The Average Pixel Pitch For Indoor LED Displays Expected To Lower To 2.1mm By 2026: Omdia August 11, 2022 by Dave Haynes You only have to look at marketing materials or pay attention at trade shows to see that average pixel pitch sizes for LED displays are steadily coming down, and research from Omdia now confirms those impressions. The research firm’s latest LED Video Displays Market Tracker – for Q1 of this year – suggests that by …
Cineplex Digital Media Expanding Shopping Mall Media Network In Canada Via Primaris REIT Deal August 11, 2022 by Dave Haynes Cineplex Digital Media has signed a deal that greatly expands the digital OOH media network it operates in Canadian shopping malls, adding 19 venues run by commercial property owner Primaris REIT. The deal sees CDM operate a network of nearly 70 digital displays at 19 Primaris properties in British Columbia, Alberta, Manitoba, Ontario, Quebec, and New Brunswick. Each venue will …
