signageOS Partners On All-Encompassing Connected Devices Monitoring Platform For Businesses March 20, 2023 by Dave Haynes The Czech/US software firm signageOS has done an intriguing partnership with an Atlanta-area software shop that allows end-users – like retailers – to have remote monitoring and management available on a variety of smart, connected devices, within a venue, from one platform. In a conventional set-up, assuming devices are indeed being monitored and managed, it’s …
Almost 1,700 Feet Of LED Fins Drive Brand And Inspire At Tech Firm’s NYC Experience Center March 17, 2023 by Dave Haynes The identity and access management tech vendor Okta has opened an Experience Center in NYC designed to raise brand awareness among passers-by, as well as educate and inspire visitors. What’s particularly interesting is the use of almost 1,700 linear feet of LED fins just inside the window, set in a curve. Electrosonic did the AV …
Visix Launches E-Paper Signs And Software To Support Workplace Hot-desking March 17, 2023 by Dave Haynes Atlanta-based CMS software and solutions firm Visix has started marketing a different take on managing multiple workspaces in office hoteling environments, using e-paper displays as reservation screens at desks. It’s a variation on meeting room signs, the main difference being how these small displays are small, lightweight, affordable and largely trouble-free. Visix has been doing …
Let Me Know What You’re Doing In Generative AI … March 16, 2023 by Dave Haynes There have been all kinds of technologies that have somewhat come and gone to and out of the digital signage sector – generating a lot of interest and discussion, but not really catching on. Remember bluetooth beacons? Artificial intelligence is getting a huge amount of attention lately, and I think the prospects for its adoption …
Tourism Marketing-Focused Infotainment Network Straddles Three EU Countries March 16, 2023 by Dave Haynes This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is focused around Lake Constance – an alpine cross-border region where Germany, Switzerland and Lichtenstein meet. The screen network is designed to reach, inform, and inspire visitors at locations around the lake. …
Atmosphere Says Its Digital OOH Streaming Network Now Reaches 100M Viewers Monthly March 16, 2023 by Dave Haynes The Austin-based digital OOH streaming platform Atmosphere says it just hit a major milestone this week, with its installed footprint now reaching 100 million unique monthly viewers in places like bars, fast food restaurants, gyms and waiting rooms. The company says that represents almost 5X growth in its audience in the past year. It says …
First Waterfalls, Then Aquariums, And Now There Are Digital Campfires March 15, 2023 by Dave Haynes Display technology has been set up to emulate all kinds of things – from waterfalls to virtual ceilings and digital chandeliers – but I think this is the first time I have seen screens clustered together to emulate a campfire. It is in the Frankfurt flagship of the outdoor’s-focused retailer Jack Wolfskin, a German brand …
Do Media Owners Need To Go All-In On Programmatic DOOH? March 14, 2023 by Ben Abbatiello Guest Post: Ben Abbatiello, Hivestack As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can agree on: even when budgets are tight, advertising should not be paused — in fact this could be the most important time to reach audiences with precision. Both the 2008 recession …
Harvard Research Confirms E-Paper Displays Easier On Eyes March 14, 2023 by Dave Haynes I doubt eye strain is much of a factor when end-users and their solutions providers make choices about screens to use for digital signage jobs, but it is still interesting to see peer-reviewed research that confirms e-paper displays are much easier on the eyes than LCD and LED displays. A study on the effects of …
What Does Silicon Valley Bank Failure Mean For Digital Signage Industry? Hard To Say … Yet March 13, 2023 by Dave Haynes Weekend e-mails with some industry contacts were all about what was going on with the run on, and then failure of, Silicon Valley Bank and what that might mean for some companies in the digital signage ecosystem. There was already talk of 2023-24 looking like a very rough stretch for companies that are still growing …
