NY Company Touting Rear License Plates Of Vehicles As Part-Time Ad Displays April 19, 2023 by Dave Haynes Digital billboards and street furniture displays have long been used to advertise products to motorists as they make their way around an area, but a small New York company is suggesting the rear license plates on vehicles can also double up as digital OOH ad displays. An industry friend sent along the link to a …
Sony Announces Deal That Puts AI Chip On Raspberry Pis April 18, 2023 by Dave Haynes It is reasonable to suggest that when the first iterations of Raspberry Pi single board computers came on the market, the main interests among the digital signage community was as a micro PC that – at $35 for a barebones device – could take some of the hardware cost out of digital signage. This was …
Merchandised Smartphones Turned Into Teeny Video Walls For Mobile Retailers April 18, 2023 by Dave Haynes Mobile retailers have long been regarded as environments that would really benefit from digital signage technology because of the constant evolution of devices and subscription plans, but I hadn’t really thought of the various smartphones on display in stores being used as digital signs. I came across a company called SensorMedia that does what it …
Guest Post: How Generative AI Is Revolutionizing Product Image Creation April 13, 2023 by Max Sinclair Guest Post: MAX SINCLAIR, ECOMTENT Generative AI is a game-changing technology that allows for the creation of various forms of data, including images, text, videos, and photos, using algorithms and models. It has made a significant impact on eCommerce product image generation by enabling the creation of new images based on existing data. Generative AI …
Is This The Biggest Workplace Digital Sign On The Planet? April 11, 2023 by Dave Haynes This has got to be among the largest screens specifically put in place to deliver workplace communications – a 90 foot wide by 39 foot tall outdoor LED display in the Houston courtyard of the global HQ for tech giant Hewlett Packard Enterprise. The big display is mounted on a building façade, overlooking the courtyard …
E Ink Launches 3rd-Gen Color E-Paper Posters For Outdoor Ad Applications April 11, 2023 by Dave Haynes E Ink has announced a new, third-generation of color ePaper displays tuned to outdoor digital out of home (DOOH) applications, suggesting the static but digitally updated posters are particularly well-suited to meeting energy conservations guidelines and regulations bubbling up in regions like Europe. The new E Ink Kaleido 3 Outdoor is “based on print-color ePaper …
How A Ukraine Company Keeps Screens On And Content Fresh In The Middle Of A Hot War April 10, 2023 by Dave Haynes Imagine trying to keep screens running and content fresh under the steady threat of artillery shells and missiles raining down on your and your projects? That’s been Andrey Kravchuk’s life for more than a year now, running a digital signage solutions company out of Kyiv and covering much of Ukraine. He’s the co-owner of DS-GO, …
New-Gen E Ink Displays Feature More Saturated, Vivid Colors, Adds Flashing Sparkle Feature April 6, 2023 by Dave Haynes E-paper manufacturer E Ink has launched a new generation of its Spectra color displays that it says delivers more vivid, saturated visuals and includes the ability to draw consumer eyes by flashing elements of the otherwise static on-screen images. Spectra 6 – which I assume means this is the sixth generation – “builds upon the …
Giant Scale And Sizzle Are Everywhere Now, But Something Simple Can Still Win The Creative Day April 6, 2023 by Dave Haynes A Linkedin post I stumbled across the morning reminded me – having written a lot recently about generative AI artwork and big visual illusions on LED displays – that something very simple can win the day when it comes to creative. This is a 2009 window campaign for the luxury brand Hermes, set up in …
Sony Adds A Big Brother To Its Spatial Reality 3D Display Line-up April 5, 2023 by Dave Haynes Sony now has added a big brother to its interesting three-dimensional Spatial Reality Display product line-up – a 27-inch unit that offers 4K visuals. Sony has already been marketing a 15.6-inch version. The larger ELF-SR2, says Sony, enables highly realistic, three-dimensional content without the use of special glasses or VR headsets. Highlights of the new …
