Quantum-Generated Artwork Debuts on Bradford Media Wall in DooH First November 27, 2025 by John Berkovich Artwork created using quantum computing debuted on one of the UK’s largest digital canvases with a world-first film premiering on the Bradford Media Wall as part of the Bradford Quantum Hackathon. The 20-second experimental work, Quantum Splash, uses quantum algorithms to simulate the movement of water and is believed to be the first artwork created …
Relevant DS and Screendollars Team Up To Modernize Theater Lobbies With Smarter Digital Signage November 27, 2025 by John Berkovich Relevant DS, a Minneapolis-based digital signage software company, is expanding into cinema environments through a new partnership with Screendollars. The collaboration brings updated lobby displays and programmatic advertising options to theaters across the U.S. Positioned as “refined digital signage,” the platform is designed to replace aging, cumbersome systems, offering a streamlined workflow for high-traffic venues. …
Vistar Media Debuts Global DooH Creative Strategy Certification November 25, 2025 by John Berkovich Vistar Media has expanded its education platform with a new certification that teaches marketers how to build more effective creative for digital out-of-home campaigns. The program, Accelerate: Strategic Creative in Digital Out-of-Home (DooH), is now available through Vistar Academy across the U.S., Canada, EMEA, and APAC. The New York–based company, now part of T-Mobile Advertising …
NBA Extends Cosm Partnership As Immersive Venues Expand Into Major U.S. Markets November 24, 2025 by John Berkovich The NBA is extending its long-term partnership with Cosm through 2030, expanding the league’s shared-reality programming as Cosm prepares new venue openings in Atlanta, Detroit, and Cleveland in 2026 and 2027, with more locations to come. The agreement ensures Cosm will continue producing and presenting select national NBA games across ABC/ESPN, NBC/Peacock, and Prime Video …
Manchester Screen Unveils UK’s Largest Hybrid Billboard November 24, 2025 by John Berkovich Manchester’s largest outdoor screen has re-launched as a hybrid fromat. The landmark OoH site, called “The Manchester Screen,” was already known for its 306-square-meter (3,294-square-feet) LED display. Now, it can now be paired with an 834-square-meter (8,977-square-feet) vinyl wrap, creating more than 1,140 square meters of continuous advertising space. The enlarged format marks a significant …
Clear Channel Extends MWAA Partnership, Plans Major Digital Upgrades at DC Airports November 21, 2025 by John Berkovich Clear Channel Outdoor has renewed its partnership with the Metropolitan Washington Airports Authority, securing a new 10-year deal to continue managing advertising at Washington Reagan National and Washington Dulles International as both airports accelerate their digital transformation. The contract, which begins March 1, 2026 and includes a five-year renewal option, follows a competitive process and …
Grocery TV Expands U.S. In-Store Network as Retail Media Demand Accelerates November 21, 2025 by John Berkovich Grocery TV continues to broaden its footprint across the United States, operating an in-store retail media network that now spans a wide range of supermarket chains. The Austin-based company – which positions its platform as a retail-media-specific CMS with optional programmatic connectivity – offers screens placed at high-visibility touchpoints within grocery environments, giving brands access …
Netflix Opens First Permanent ‘Netflix House’ in Philadelphia, Expanding Its Immersive Retail Strategy November 20, 2025 by John Berkovich Netflix has officially opened its first permanent Netflix House in Philadelphia, USA, marking the company’s largest and most ambitious real-world fan attraction to date. The 100,000-square-foot (approximately 9,290-square-meter) venue, located at King of Prussia Mall, represents a major shift from Netflix’s earlier temporary pop-ups and signals a long-term strategy to bring its most popular shows …
Outfront, Google Deepmind Launch Citywide GenAI Art Program in New York November 18, 2025 by John Berkovich Outfront Media has partnered with Google Deepmind on “Imagine If…,” a four-week interactive campaign that turns New York’s subway system into a distributed digital art gallery powered by generative AI and rider submissions. The initiative invites commuters to scan QR codes on Outfront’s digital transit screens and submit a written prompt describing something imaginary or …
Google Tests AI-Generated “See-Through” Billboards In Indonesia November 17, 2025 by John Berkovich Google Indonesia is running a series of AI-generated “see-through” digital billboards across Jakarta, Surabaya, and Bandung, using its Veo 3 video-generation platform in what’s described as its first large-scale commercial OoH deployment. Developed in collaboration with DDB Singapore, Superson, and Hagia Labs, the campaign seamlessly blends AI-generated visuals with the surrounding architecture to create illusions …
