Brazilian Mickey D’s Use Digital Signage For Staff Training January 23, 2012 by Super User The industry chatter around digital signage in the QSR sector is heavily focused on putting screens in place of printed menu boards, but there’s some interesting stuff happening in the so-called back of house. One of the Food and Beverage category finalists for the upcoming DSE 2012 Apex Awards is a partnership of Arcos Dourados Brazil (McDonald’s) …
MGM Grand Lights Up Huge Lobby Video Wall January 18, 2012 by Super User It’s really not that long ago when people in this sector were pretty giddy to even see a digital signage screen or two integrated into the back wall of a hotel reception desk. Now, with dropping prices and better technology, digital signage can BE the back wall. David Levin, the president of Four Winds Interactive, …
Latest AR Virtual Dressing Room Takes The Cake January 12, 2012 by Super User [youtube id=”WwUa14mNNhY” width=”600″ height=”350″] The virtual dressing room-augmented reality thing has been around for a few years, and the first iterations by companies like Zugara were pretty interesting but well off from truly ready for the marketplace. As you might expect, the applications keep getting better (including Zugara’s), but a new one by a company …
Interactive retailing, circa 2001, still being applied today January 9, 2012 by Super User Google Alerts flagged a story for me the other day about an interactive retailing thing in a Prada store in New York, and my first reaction to it was surprise that the technology looked so clunky. Then I realized the story was from 2001, not 2011. Digital Wellbeing Labs has a case study up about …
DSF’s New Industry Glossary Strangely Familiar January 6, 2012 by Super User I’ve got waaaay better things to do than forensic investigations, but I was mildly curious when the Digital Signage Federation issued word this morning that it now has an industry glossary up on its website. Didn’t the evil arch-enemy Digital Screenmedia Association already have a glossary, I recalled. It does. So I looked at the …
Domino’s UK Launches AR-driven Poster Campaign January 5, 2012 by Super User This is one of those applications of something that I could effectively argue for and against in a debate. A spotted in AdWeek, which saw it in PSFK, the pizza chain Domino’s has developed with Blippar a mobile ordering app for the UK market and is using augmented reality as part of the cool factor marketing …
48-Screen “Social Tree” In Singapore January 5, 2012 by Super User This is a little after the fact – and I vaguely remember seeing a Tweet over the holidays about it – but nonetheless, here is word about a nice project in Singapore developed to promote the Heineken beer brand. The Social Tree was an 11-metre tall faux Christmas tree erected under a canopy at Singapore’s …
2011: Good, Bad and Fugly (Part 1) December 29, 2011 by Super User I wasn’t going to do a 2011 look-back thing because frankly, I operate in a little bit of a bubble in my home office and live bait shop, and don’t get out to see enough that I could tell you what really was the best and worst. How do you see everything, or even a …
Japanese Vending Machine Tests Transparent LCDs, Video Analytics December 16, 2011 by Super User [youtube id=”8pPCIPHTe3M” width=”600″ height=”350″] The Japanese tech news site DigInfo TV has a post and video up about a concept involving a transparent LCD, vending machines and video analytics. This concept model for a next-generation vending machine, which features a see through display, is being developed by Sanden, a large manufacturer of vending machines, in …
Opera goes holographic using projectors, transparent film December 16, 2011 by Super User This is pretty interesting. There have been virtual and augmented fashion shows using transparent film and projectors, but I’ve never heard of a holographic opera. The projector giant Christie has a case study up on its UK site about a virtual opera, written by Franco Battiato to honor the 16th century Italian philosopher Bernardino Telesio. …
