A Virtual Kiss Is Just A Kiss April 2, 2012 by Super User [youtube id=”xyFZl7lCz_s” width=”600″ height=”350″] It reads all science fiction-y when you first look at this post out of Japan about an interactive poster that you can kiss and get a reaction from, but what’s going on isn’t actually all that magical or interesting. As The Verge reports, “researchers at Keio University are working on a …
FT Projection Maps Data Graphics In Grand Central March 28, 2012 by Super User The Financial Times international business newspaper is running a somewhat interactive Digital OOH campaign highlighted by a big projection thing in one of the cavernous halls of New York’s Grand Central Terminal. The campaign is intended to put the spotlight on the paper’s efforts in data-driven journalism – which is a lot of what business …
NZ Museum Piece Blends Modern Tech With Traditional Maori Cloaks March 22, 2012 by Super User Tony Scott of Wallflower Advanced Digital Signage in Auckland, New Zealand (bucket list destination) sent along a note and case study link to an interesting museum project that blends traditional Maori culture with very modern technology. Artist TeRongo Kirkwood was commissioned by Creative NZ to create a new body of work, representing the Kahu or Maori Cloak, …
Five Vendors I Wish I’d Seen At DSE March 16, 2012 by Super User The challenge with going to a trade show in an industry I’ve been around since we were making displays with stone tools and mud is that it is really hard to walk through that place and not end up in lengthy chats with friends. So two days was nowhere near enough for me to have …
NYC’s Urban Panel Subway Network Wisely Adds Rider Updates March 16, 2012 by Super User This seems like such an obvious thing to be doing that you wonder they’ve not always done it, but the New York MTA, which operates the vast subway system, and CBS Outdoor have finished deploying and activating an Urban Panel network of some 100 doubled-sided displays over the stairwells leading into busy stations. The screens …
Nike Raises Bar For Digital Retail In New London Pop-up Store March 15, 2012 by Super User Nike has opened a new retail space that pretty seriously raises the bar on what experiential digital look like for brands and consumers. The NikeFuel Station & NikeiD Studio at Boxpark in East London is located in the world’s first pop-up mall – a temporary shopping centre built out of shipping containers. The general area is one …
Get It Right … Build It In March 14, 2012 by Super User I was walking through the Monte Carlo casino last week, heading to a video shoot (more on that in a coupla weeks), and enjoying the way the MGM properties in Las Vegas have executed on digital signage. All of it, or damn near all of it, looks like it was always there. The merits of …
DS WTF-O-Meter: The Adcolizer March 13, 2012 by Super User [youtube id=”qayrB_selNI” width=”600″ height=”350″] My WTF-O-Meter needed new batteries after seeing this last week at DSE 2012. Purpose=good. Business model=shaky. I’d suggest taking test before investing in a breathalyzer-based ad network. Selling advertising is already really hard, without layering in that your target audience is people who’ve been drinking. Video from rAVe [Publications].
Remarkably Dumb Digital Shopping Cart In Beta Testing February 29, 2012 by Super User [youtube id=”16GiO8EEVpE” width=”600″ height=”350″] Bill Gerba saw and tweeted this, correctly noting So, so dumb. He saw it on Engadget, which saw in on The Verge, which saw it on Geekwire … so now that we have followed the bread crumb trail, here’s the story: Whole Foods is testing a motorized, digital shopping cart thing …
Small Change Makes Big Difference In Terrific Mobile-Digital OOH Screen Campaign February 27, 2012 by Super User [youtube id=”WYlLCXHoUc4″ width=”600″ height=”350″] Love this. Clever. Visually engaging. Crosses platforms. Highly social. And best of all it is doing something meaningful, as opposed to trying to get people to buy stuff they don’t need or junk food they shouldn’t eat. The Microloan Foundation, a UK charity providing small business loans to women in sub-Saharan …
