More signs this stuff is getting on the planning radar September 6, 2007 by Dave HaynesElevator News Network, now known (sigh) as Captivate, paved the road for a lot of the ad-based digital sign networks trying to claw out a living in this business. It was really the first out of home digital play that got ANY attention from media planners, and they remain market leaders. So I was intrigued to read a …
Staring down a great idea September 6, 2007 by Dave Haynes The UK wireless carrier O2 has a great new promotion out that involves trying to virtually stare down a member of the British Rugby Union national team. It’s an advertising game put together by one of O2’s agencies, and meant for people using a browser and a webcam. You try to stare down one …
Now GSBC is in the wireless and GPS business August 31, 2007 by Dave Haynes The search terms tracked for this blog have been spiking the last couple of days for Ron Flynn, the rather optimistic fellow who for several months now has been building a company that was going to take over the digital signage industry and, if there was time, the world. You can get a sense …
Viewer behavior needs to be a factor in measurement, prof argues August 30, 2007 by Dave HaynesA prof from Ball State University’s Center for Media Design has taken an interest in the dynamics of our space, fascinated by the increased amount of TV consumption outside of homes. Now we all know digital signage is not TV, but for the purposes of looking at something, it’s a term people can get their heads around quickly. …
GSBC gets bitch-slapped by Financial Mail, then aka August 22, 2007 by Dave HaynesMy friends at aka have been promising, for a while now, a piece taking a deep look into Ronald Flynn and the other characters at GSBC, the digital signage play from Thailand that was promising world domination. There was a piece this weekend in the UK’s Financial Mail, and aka followed up with its own researched …
Using in-store TV for brand identity not a great approach July 25, 2007 by Dave Haynes The Hub magazine is a bit of an ideas exchange and forum for people in the marketing community. There’s a new piece in it this month that looks at how best to establish brand identity in a retail setting, and its basis was a survey of professional marketers. The result: packaging design is tops, and stuff …
Teenagers actually notice digital signs in malls July 24, 2007 by Dave Haynes It’s always heartening to see positive research results from digital signage installs out in the field. First, good results help us all. Second, somebody actually saw the greater good of letting others in on the results (still rare, it seems). In this case, the mall ad company AdSpace has released some results of measurement done …
A different ROI model for menu boards July 16, 2007 by Dave HaynesI have been working on a few things involving fast food lately, so the Return On Investment thing is in my head. I saw this brief on Digital Signage Today and found the ROI spin intriguing: Salad Spinners is a quick-service food establishment that operates four locations in the Chicago area. “Since we have installed …
Is that to stay or go? July 10, 2007 by Dave HaynesA Toronto company has put together prototypes for a very different spin on digital signage for the fast food industry. Forget menu boards and seating area plasmas. Mediox wants to embed a small LCD screen in each tray, according to its press release. “The market for multimedia advertising in fast food outlets is expected to reach $10 …
Wireless power closer to reality July 3, 2007 by Dave Haynes James Bickers has a piece up on Digital Signage Today looking deeper into word from the propeller-heads at MIT that they have figured out a way to spark up a 60 watt lightbulb from 7 feet away — with no cord in between. The concept is called WiTricity and involves sending power through the air …
