Smart Network's Marketing Director Talking Results At NRF December 30, 2010 by Super UserPete LaFond, the director of marketing for Walmart’s Smart Network, is slotted to do a 45-minute session on Jan. 10th at the National Retail Federation’s annual expo in New York. Retail Info Systems News says he will explain how in-store digital marketing delivers results for both the world’s largest retailer and major CPG manufacturers. He …
Five predictions for 2011 December 30, 2010 by Super UserFive predictions for 2011 (please read to end): Contextual relevance: New contextual capabilities for advertising will enhance the power and popularity of ads, rich media, and video. Marketers will push for new “hyper-relevant” dynamic advertising options that serve “customized” content-based ads that change based on location. Advertising as content: Advertising will increasingly incorporate branded utilities …
rAVe: Who's Integrating YOUR Local Starbucks? December 22, 2010 by raveI was at the local Starbucks here this morning and noticed something interesting — they’re going digital — signs that is. They’re all over the place. My local bank branch plays Bloomberg TV surrounded on the screen by Apps and streaming Wachovia mortgage, financial services and car loan services ads. A big grocery store chain …
So a robber walks into a flashy new digital bank … December 22, 2010 by Super UserI like the overall approach of the new Citibank flagship store in New York’s Union Square. The digital is designed right into the overall look and feel, there’s interactive this and that, and the bank has a very crisp, minimalist feel to it. But this odd thought occured to me. If some hood walked in …
iPads clustered to make giant iPhone display December 21, 2010 by Super UserThis somehow straddles the line between clever and butt-ugly. As spotted in Engadget, a promotion at London’s St. Pancras rail station uses 56 iPad’s kinda tiled together to make one big, thick-gridded iPhone screen. The intent is to showcase a new Lara Croft/Tomb Raider iPad game. I was thinking a single screen would have made more …
Pic: Digital art in new Vegas hotel lobby December 16, 2010 by Super UserThe latest, and probably last for a long while, big resort on the Vegas strip opened this week. The $4B, 3,000-room Cosmopolitan of Las Vegas has no end of bling – it is catering to the Bellagio-Wynn crowd – but what I will want to see when next there is the digital art that evidently …
Dolphins turn on immersive digital signage wall, using MicroTiles, touch December 16, 2010 by Super UserThe Miami Dolphins have worked with Christie Digital and Arsenal Media to develop a very cool interactive wall now running on the club level of the NFL team’s stadium. The interactive wall has 41 MicroTiles stacked and clustered in four zones to drive Dolphins content and sponsor messaging, and engage fans. The seven foot high, …
Sign portal takes good, deep look at MGM Mirage's digital signage efforts December 16, 2010 by Super UserA piece up in SignIndustry.com about the MGM Mirage’s comprehensive digital signage efforts is worth a read. NEC must have bankrolled or supplied the case study-like piece, given the number of enthusiastic references to the vendor. But that doesn’t detract much from the solid information about the resort group’s operational approach to getting digital running …
A different take at peddling Colgate at the shelf-edge December 16, 2010 by Super User Having been somewhat less than enamored with whatever Colgate-Palmolive is doing in Canada with a shelf-edge merchandising screen that is all but invisible, it was interesting to see within a few hours a very different shelf-edge digital display peddling toothpaste pretty effectively in the UK. A company called I-Display has come out with a pretty …
Big brand, tiny screen, major digital signage fail December 14, 2010 by Super UserSo, some brand manager had the bright idea to market toothpaste right at the shelf edge with a display only as big as said toothpaste’s cardboard packaging. This was spotted by a reader (thanks, by the way) at a Walmart in Montreal, and there’s also video of this in the wild in Winnipeg. For those …
