LV's new Cosmopolitan casino takes wildly different content approach to digital signs February 27, 2011 by Super UserThere was lots of chatter last week in the digital signage community last week about the new Cosmopolitan casino in Las Vegas. The place is very cool, very expensive, and loaded with digital video. The LED boards outside are beautifully crisp and well-positioned. The digital walls in the lobby are stunning. There are large screens …
Network selling ads on screens embedded in coin-op dryer windows February 19, 2011 by Super UserI’ve heard business plans here and there from people targeting coin-operated neighborhood laundries as a media venue, because of the lengthy dwell times. But it was the usual screens-on-walls thing. This is the first time I’ve seen a network that actually puts 8-inch digital screens IN the dryer windows. The Clean View Media Network is working …
Phoenix sports teams see revenues in big DOOH boards February 14, 2011 by Super UserA couple of pro sports teams see big LED boards as the answer to driving revenue and life into the district where theiur venues are located. The Phoenix Suns and Arizona Diamondbacks want to use big ad boards that hint at Times Square to pump more life and money into the city’s downtown sports and …
Kodak offering digital signage deployment services February 14, 2011 by Super UserWhen I saw Kodak’s name listed as an exhibitor at next week’s Digital Signage Expo, I assumed the company was there do a showcase for its new CoolSign-driven digital picture frames. Nope. The company sent around an email blast inviting people to come around and have a chat about its digital signage deployment services. Better …
Has AT&T entered hyper-local Digital OOH business? February 13, 2011 by Super UserThe companies that for decades built their business around selling display ads into “yellow pages” phone directories have always seemed like a pretty good fit for selling hyper-local advertising on Digital Out Of Home networks. They are deeply experienced in selling ad space to businesses that don’t otherwise advertise, and dealing with the baggage that …
HP's first retail store in Canada builds in digital signage February 8, 2011 by Super UserIt’s not exactly the wall-to-wall screens you see in a Microsoft store, but HP is using digital screens in its first retail store in Canada. Says the press release: Located in the thriving retail district of downtown Vancouver, BC, The HP Store Vancouver is a one-stop shopping experience for both consumers and small business owners. …
Video: 300-plus digital signage screens in Israeli movie megaplex February 8, 2011 by Super UserYCD Multimedia does a good email newsletter – among the best in this sector – and its newest sent around today includes information on an impressive project done at a cinema complex in Israel. There are 300-plus screens, including a massive digital menu board system driven by YCD’s software. The video was underwritten by Intel, …
rAVe posts almost 500 product videos from ISE 2011 February 7, 2011 by Super UserThis is pretty wild when you think about it – the recent Integrated Systems Europe trade show was three days long, and the actual trade show floor was open a total of 25 hours. Somehow or other Gary Kayye of rAVe [Publications] and his team ran around and shot 480 or so product demo videos. …
JC Penney rolling out FindMore smart digital fixtures February 7, 2011 by Super UserUS department store JC Penney has announced a new smart fixture application is is rolling out to more than 100 stores. At first glance FindMore seems uninspired — looking like a replication of the online e-comm offer, but in-store — but stick with the video embedded here and you will see there is a fair …
West coast aquarium using more than 200 display panels February 7, 2011 by Super UserThis is the Monterey Bay Aquarium, which has some 200 screens around its facility. I like this because of the off to the right, and also the way the screens are built into the overall exhibit feature. The aquarium has been using digital displays since 2003 and has now standardized on NEC panels. Says a …
