A “Surface” for real-world budgets November 23, 2011 by Super User A few things have struck me when I have seen the Microsoft Surface interactive tables in the wild. 1 – Cool. 2 – Buggy. 3 – Crazy expensive. I don’t know if Point 2 is addressed with this, but a new Surface-style touchscreen product set to debut in a couple of months at CES certainly …
Digital signage software and player on a USB stick? November 22, 2011 by Super User Jason Cremins of SignageLive had a tweet up this morning about a Norwegian start-up that has a PC that is the size of a car cigarette lighter, but capable of running Android and driving 1080P video. Laptop magazine reports how FXI Technologies showed off a USB stick-sized portable computer prototype, complete with a dual-core 1.2-GHz Samsung …
Immersive Labs gets nice profile in NY Times November 14, 2011 by Super User I don’t know who does public relations for New York start-up Immersive Labs, but whoever that may be gets a hat tip. The company, which fuses face pattern detection with ad serving, has been profiled on Fox Business and was part of a business reality TV series on Bloomberg. And this weekend, the company got …
Christie marks two years for its Tiles November 11, 2011 by Super User Christie Digital’s PR team sent a note around Thursday rolling up the big moments for its MicroTiles product, which is two years old as of this week. Some of the big jobs they have done are well-known and covered – like the London Stock Exhange, NASCAR Hall of Fame and Arsenal Media’s BuzzWalls, but what …
Visit Norway, from your subway seat November 11, 2011 by Super User [vimeo id=”31475670″ width=”600″ height=”350″] A couple of students at the Miami Ad School are getting some attention online for an advertising project that uses LED light bars to create advertising in subway tunnels. The technology – which has been around for a few years now – uses the motion of the subway trains to create …
Lots of interactive signage goodies in IPG’s new(ish) media lab November 10, 2011 by Super User IPG Mediabrands, described as the “media innovation unit” of the $34-billion media holding company Interpublic Group, has launched a whiz-bang media lab in its New York offices. The IPG Media Lab, says a release this morning, is the world’s first, and the industry’s most highly-invested immersion and exploration center dedicated to bringing the most promising …
Augmented reality install lets mall-goers experience National Geographic November 8, 2011 by Super User As spotted by OOH-TV … This is a campaign for the National Geographic Channel, in Hungary, that combined augmented reality and a big LED board for an immersive experience that let people at a shopping mall virtually intermingle with wild and extinct animals. Very cool stuff, and reminiscent of that Fallen Angel campaign done for …
Giant Windows Phone turns on in NYC’s Herald Square November 7, 2011 by Super User Microsoft has a big Windows Phone event today in New York and as part of that – and presumably sticking around for a few weeks – the software company has erected a giant six-storey high handset at Herald Square. Reports NextWeb: This morning, Microsoft posted a video to its YouTube account to show how the …
Nike lights up 1,404-image interactive wall in Portland flagship store November 7, 2011 by Super User My Preset Group partner Pat Hellberg sent me a note, some pix and video from the new Nike Portland store, which has what looks to be a pretty slick and innovative interactive video wall. On the mezzanine level of the flagship store that JUST opened in the city’s downtown, at the top of the stairs, is …
Asics does slick digital domination wall in NYC subway station November 4, 2011 by Super User In the traditional out of home business, an ad campaign that pretty much takes over an environment is called a domination campaign. This is something of a digital domination program put together at the Columbus Circle subway station in New York. Inwindow Outdoor is known primarily for doing hybrid digital and graphic print programs on …
