Projects: YCD, Intel, NEC Team Up With Coke On Cinema Offer June 11, 2015 by Super User Companies like Christie and Barco have business units and focused efforts going after the cinema lobby business, as do a few software companies, but a consortium is getting help from Coca-Cola to market its blended solution. The global soda brand is working with YCD Multimedia, NEC, Intel and Littlebit Technology on what a signage and experiential offer …
Paper: How Digital Signage And IoT Plug Into Retail June 8, 2015 by Super User NY-based ComQi has posted a solid, deep look at how digital signage intersects with Internet of Things devices and data in retail sites. There are huge efficiencies to be gained when devices and data can collect, present and use real-time information in meaningful, actionable ways,” says the position paper. “Retailers grow more nimble because the …
Retail Innovation Workspace And Lab Opens In SF Mall June 1, 2015 by Super User What would be a really good environment to test and tweak retail technologies, and get them in front of major retailers and brands? How about a major mall in a tech hotbed, in a city few people groan about having to visit for a business trip? That’s at least part of the idea of a …
Projects: The Wow Wall At NYC Saks May 28, 2015 by Super User Here’s a great reference case for how graphics, fixturing and displays can be pulled together to drive a lot more impact in retail than a screen on its own can typically do. NYC jeweller David Yurman sells a collection at Saks Fifth Avenue, and has had built a custom-fabricated display as a showcase. The 10-foot high David Yurman “WOW …
Video: Using McDonald’s New Self-Ordering Kiosk To Get A Very Big Mac May 28, 2015 by Super User Here’s a somewhat warped look at the Create Your Taste digital ordering kiosks that McDonald’s is testing in some U.S. outlets. A guy named Moshe Tamssot decided to push the ordering system to its limits – and eat enough to feed a Sudanese village – by pounding the touchscreen + sign on every optional item …
Projects: Interactive Retail Flooring Configurator Bridges Signs And Smartphones May 26, 2015 by Super User This is an interactive flooring selection station for retail that bridges phones and digital signs, from a company called Prendi in Brisbane, Australia. Choices Flooring, Australia’s top flooring retailer, worked with Prendi to develop a custom digital configurator mounted on a purpose-built inspiration wall. The first one was done in 2013 and now the companies are on …
Indoor Positioning Using Nothing But LED Lighting May 22, 2015 by Super User This is cool. The lighting division of the tech multinational Philips is testing new technology that enables highly accurate, anonymous indoor location and navigation using nothing but banks of overhead LED lighting to inform a smartphone app. The lighting does the traditional job – illuminating a store – but each LED node has something called …
Research: How Consumers Really Use Devices In Retail May 13, 2015 by Super User So how do shoppers really use digital tools in-store, versus the many assumptions out there? Here’s some useful new insights via Nielsen, about device-driven consumers: In-store digital enablement options can bring the ease, convenience and personalization of online into brick-and-mortar stores, says Nielsen in a new report on retail. Incorporating digital strategies into the in-store experience …
Crickets In The Holoroom April 29, 2015 by Super User I did not realize the whiz-bang Lowes Holoroom augmented reality design thingie that is being tested in some Canadian stores was just up the road from me at the local DIY palace. But I bumped into it this weekend in my quest for other home repair stuff. Lotsa PR buzz. No people. It was high noon …
Paul Price Out At Creative Realities April 21, 2015 by Super User The blended entity that is Creative Realities and Wireless Ronin has filed its 2014 revenues and announced the departure of longtime CRI CEO Paul Price. “We thank Mr. Price for his service, wish him well in his new endeavors and have full confidence in the senior team at the company for a seamless transition,” says Alec …
