OAAA Releases Updated OpenOoH Taxonomy to Streamline DooH Buying February 11, 2026 by John Berkovich The Out of Home Advertising Association of America (OAAA) has introduced an updated OpenOoH venue taxonomy designed to bring greater transparency and consistency to digital out-of-home (DooH) transactions. The revision responds to market demand for standardized venue definitions that support buying and selling DooH inventory at scale and better integrate OoH into cross-channel media planning …
Mubadala To Take Clear Channel Outdoor Private In USD $6.2B Deal February 10, 2026 by John Berkovich Clear Channel Outdoor, one of the largest OoH advertising operators in the United States, has entered into a definitive agreement to be acquired by Mubadala Capital in partnership with TWG Global in an all-cash transaction valued at USD $6.2 billion. The deal marks one of the most significant North American OoH transactions in recent years …
Ocean Outdoor Launches Creator-Led DooH Offering With Infinitum February 10, 2026 by John Berkovich Ocean Outdoor has partnered with Creator by Infinitum, part of Infinitum Group, to launch an integrated advertising product that combines premium digital out-of-home (DooH) inventory with creator-led social campaigns. Called Ocean Creator, the offering pairs high-profile DooH locations with selected content creators to produce social-first campaigns designed to extend reach beyond the screen. Brands buy …
ABCS Insights Expands Outcomes-Based Media Measurement into Canada February 10, 2026 by John Berkovich ABCS Insights has launched its full-funnel advertising effectiveness solutions in the Canadian market, offering brands, agencies, and publishers an outcomes-driven measurement platform that connects media exposure with business results across the consumer journey. The expansion enables Canadian marketers to measure advertising impact from brand awareness and consideration through to conversion and sales across digital, in-store …
Ross Video Earns Four Best of Show Awards at ISE 2026 February 9, 2026 by John Berkovich Ottawa, Canada’s Ross Video received four Best of Show awards at Integrated Systems Europe (ISE) 2026, reflecting growing industry recognition as the company expands its presence in the Broadcast AV market. In its third year exhibiting at ISE, Ross Video was recognized for its Vertex, Quorum, and NRG platforms, highlighting increased adoption of its broadcast-grade …
Two New Twin Screens Installed at Midtown Toronto Corner February 6, 2026 by John Berkovich Pattison Outdoor, Canada’s largest Out-of-Home advertising company, has installed two new large-format displays at Toronto’s Yonge Eglinton Centre, upgrading one of Midtown Toronto’s most heavily trafficked intersections with brighter, higher-impact LED advertising. Developed in partnership with Sussex Permitting & Development Group (PDG), the project replaces existing signage with two 14-by-48-foot (approximately 4.3-by-14.6-meter) digital screens, each …
Advertima, Adtrac and PADS4 form strategic partnership February 4, 2026 by John Berkovich Advertima, Adtrac and PADS4 have formed a strategic partnership to bring online-style performance advertising capabilities to in-store retail media environments. The collaboration enables PADS4-powered screen networks to support audience-based, impression-driven ad delivery, allowing retailers, venue operators and media owners to activate in-store media using the same performance logic that drives digital channels. The approach positions …
Digital Signage Awards Celebrate Innovation, Impact — and a Lifetime of Leadership February 2, 2026 by John Berkovich The Digital Signage Awards returned with a packed ceremony celebrating the people, companies, and projects shaping the future of visual communications across retail, transportation, workplace, and public spaces worldwide. The evening’s most prestigious honor — the Outstanding Indivdual of the Year — was presented to Peter Critchley, UK CEO of Trison, in recognition of decades of …
One of ISE’s Most Creative Booths: Lang AG Makes Curved MiniLED the Centerpiece February 2, 2026 by Antonia Hamberger Apart from LG, Samsung, Panasonic, and Epson – one of the flashiest and most creative booths at ISE has been that of German ProAV rental company Lang AG. The company handpicks and sources LED from different manufacturers and often refines and brands the solutions under different names. At the booth, you can often see the …
Japanese Mobile Carrier Automates Pre-Approval of DooH Advertising January 30, 2026 by John Berkovich NTT Docomo, Japanese largest mobile phone operator, has introduced a new large language model (LLM)-based system to streamline the pre-publication review of Digital-out-of-Home (DooH) advertisers, automating compliance checks, background research and risk assessment as networks scale and programmatic volumes continue to rise. Developed in collaboration with Japanese DooH provider Live Board, the solution combines LLM-based …
