16:9 Projects Podcast: A 16K LED Ceiling On Chicago’s Magnificent Mile March 23, 2018 by Dave Haynes While shopping at Chicago’s Magnificent Mile mall patrons can look to the ceiling and see a 190 foot long canopy of trees. Or, if they look at another moment, they may see a kaleidoscope of colours or a flock of local birds. That’s because the skylight is actually a high definition LED canvas with content …
16:9 Podcasts: Bruce Van Zyl Of Sellr, On Moving The Sales Needle With BevTV In-Store Digital March 21, 2018 by Dave Haynes Booze is a complicated thing to buy. All the product categories look pretty much the same, so people revert to price, top of mind awareness or labels and names that catch their eye. One of the ways to improve that situation is by putting digital right into the aisles of liquor stores, where people poke …
16:9 Podcasts: Guy Tonti Of Unified Brand Talks Auto Dealers, Neighborhood Networks And Winning On Jeopardy March 14, 2018 by Dave Haynes Auto dealerships have always been an environment well suited to digital signage. There are a lot of things to talk about and sell, and a lot of interest and buying comes down to things like the visual and emotional appeal of the vehicles. Guy Tonti’s company, Unified Brand, spends a lot of its time working …
DSE 2018 Booth Previews – Sophatar March 8, 2018 by Dave Haynes Sophatar Inc. – Booth 1954 Why do people going to DSE need to put your company on their Must See list of booths? Automated contextual digital signage to increase shopper basket size for retail. What’s your big marketing message to attendees, and what’s it all about? Dynamic digital signage on any media player, no playlist …
Technology Is The Key To Truly Seamless, Frictionless Shopping March 5, 2018 by Lillyan Wamaitha Guest Post: Dina Townsend, RMG Networks In retail, it’s important to create a smooth shopping experience for the consumer who may well see shopping as a way to escape whatever stresses and hassles they’re experiencing in their daily life. Or, alternatively, dread the prospect of trawling around shops and appreciate anything that makes it an …
DSE 2018 Booth Previews: Glass Media March 2, 2018 by Dave Haynes Glass-Media – Booth 1936 Why do people going to DSE need to put your company on their Must See list of booths? We’ve announced several leading-edge, projection-based in-store and storefront point-of-presence solutions that are already helping brands with physical footprints increase foot traffic, build brand awareness, and drive offline-online conversion. What’s your big marketing message …
Retail AR App Has Wine Bottles Talking To You March 1, 2018 by Dave Haynes This is a really interesting use of augmented reality in a retail setting – wine bottles that talk to you and relate a story about the brand. In this case, it is for the Aussie wine brand 19 Crimes (hmmm, pretty sure I have a bottle of that aging downstairs). Point app-enabled smartphone screen at …
LEDs Create Faux Stained Glass Ceiling In Luxe Mexican Department Store February 21, 2018 by Dave Haynes The centerpiece of a $300 million reno job at the largest department store in Latin America – Al Palacio de los Palacios in Mexico City – is a full ceiling LED display. It’s meant as a budget-friendly and totally changeable alternative to a more traditional stained glass ceiling. “Al Palacio de los Palacios is arguably the …
16:9 Projects Podcast: True Customer Experience At Toronto’s Air Jordan Store February 9, 2018 by Dave Haynes The new Air Jordan store, opened in downtown Toronto in 2017, is a three-story retail environment created with the notion of providing a true customer experience. It features an underground kids-only concourse, an industrial-designed retail level, and an upper athletic training facility. While digital signage is limited to just two areas on the top floor, …
Video: ComQi Puts Retail Tech In Context With Pop-Up Store January 29, 2018 by Dave Haynes The digital signage industry has gradually come around to the idea that buyers are less interested in how things work than they are in what the things will do for them. You see that reflected in trade show booths that are increasingly putting the technology in context, like faux retail settings. The next step, logically, …
