Focused On Retail Digital Signage? Read This, Pour Stiff Drink May 14, 2016 by Super User If one of your key verticals for digital signage hardware, software or services is retail, you already know the sales cycle is long and that it can be very hard to get prospective customers to take that last step and cut purchase orders. You’ll also have a sense many bricks and mortar retailers are struggling. …
Ontario Tears Down Its Beer Wall, Goes Interactive May 12, 2016 by Super User American friends who’ve come up to Toronto for a visit or on business have tended to marvel at the sight of big buildings along major roadways that say simply: BEER STORE. They are Ontario government-regulated stores that only sell beer, and many of them are set up like small warehouses, with a front order desk …
Projects: UK Burger Chain’s Switch To Digital Menus Sees 50% Sales Boost May 10, 2016 by Super User It’s one location, so keep that top of mind, but word that cutting over menu boards at a UK burger stand from static to digital menu boards jumped sales by 50% is nonetheless interesting. The small hand-crafted burger chain, Prime Burger, cut over its three locations to digital, working with Eclipse Digital Media and using Samsung’s …
LG MRI Building Outdoor Displays To Survive And Thrive May 2, 2016 by Super User “Before we fabricate anything,” says Bill Dunn, as we’re walking into LG MRI’s 120,000 manufacturing plant, “we know that display is going to thrive, not just survive.” His company, based in the sprawling, heavily-wooded suburbs north of Atlanta, makes large-format outdoor displays for the out of home advertising business and, more recently, emerging markets like fast food …
Projects: Two-Level Video Wall At Dior Flagship in SF’s Union Square April 21, 2016 by Super User Photo Credit: Kristen Pelou / Dior This is the new Christian Dior flagship store in San Francisco, which has a two-level video wall bisected by a set of stairs. The side wall mirrors amplify the visuals. The shop at 185 Post Street, in the Union Square district, is a historic building that has had its …
QSR Is On the Move April 20, 2016 by David Kaszycki Guest Post: Alan Brawn, Brawn Consulting Recently, the QSR industry has been struggling with customer apathy. Faced with a barrage of signage, those driving by simply look at all QSRs as more of the same. We have all seen the attempts at differentiation, like the famous dollar menu … now some offer “premium” food made …
Are Retail Designers & Architects Not Feeling The In-Store Digital Thing? April 8, 2016 by Super User There’s a really good blog on retail design I monitor through its regular tweets – with me looking mostly for featured projects that use digital displays in the design. I’ve been watching the feed for many weeks now – and seen scores of projects pop up, from around the world – and almost none of …
Forget The Ad Model, Use Phone-Charging Kiosks To Keep Shoppers Shopping April 7, 2016 by Super User I’m not at all sold on the idea of screens on phone charging kiosks being a successful digital OOH media model, but the charging kiosks themselves – used purely as services – are proving successful in retail environments. The National Retail Federation’s STORES magazine has a piece up this month about how retailers like Neiman Marcus, …
Projects: Sephora Switches On Digital-Laden Flash Store In Paris April 4, 2016 by Super User Sephora has opened up a digital-heavy, small footprint shop in Paris that builds screens into the visual environment and uses different interactive tools to let shoppers get at what’s not physically stocked at the location. Developed by one of Sephora’s agencies, called Intangibles, the store near Paris City Hall is just 140 square metres, whereas …
Your Customer Engagement Screens Are Probably Bullshit March 30, 2016 by Super User One of the things that has bothered me for years about digital signage product marketing is the heavy, almost maniacal use of terms like engagement, experience and immersive by some companies. It’s this idea and assumption I see repeatedly that putting a touchscreen or some interactive tool in a store or public space somehow makes …
