Spectrio Acquires In-Store Interactive Digital Signage Firm VS Networks August 27, 2019 by Super User The US-based in-store marketing solutions firm Spectrio has acquired/merged with VS Networks, a Chicago company that appears to do digital signage and interactive screens for brands in retail environments, like hardware stores. Spectrio says the deal means it now powers more than 50,000 screens that drive in-store sales and create engaging customer experiences. Says a …
A Look Around Taipei, From A Digital Signage POV August 26, 2019 by Super User I am in Taipei all this week for a trade show called Touch Taiwan, which opens Wednesday. I got in Sunday so I could look around, get some meetings in ahead of the show, and try to overcome a 13-hour time difference. First two things worked. But it is 2 AM and I am bug-eyed, …
Controlled Retail Tests Show 800%+ Sales Bump Using Triggered Digital Signage Messaging August 20, 2019 by Super User Digital signage end-users in hyper-competitive sectors like retail and quick service restaurants have always tended to keep their cards really close to their chest when it comes to talking about the actual impact of digital signage networks. Why would they want to share results that inform and guide competitors? There’s also the problem of all …
Another Hung Timmie’s Screen – At Old Main Office August 6, 2019 by Super User A reader sent along a couple of photos from a digital menuboard set-up at Tim Hortons. Stuff happens, things hang, but it happens a LOT lately at the Canadian coffee chain, which would have something like 20,000-plus screens in stores across the country. This one is interesting because it is at the site of the …
Canada’s Tim Hortons Coffee Chain Tests Digital-Rich Upmarket Cafe July 24, 2019 by Super User I am not sure what the double-double crowd (Canadians will know what I mean) will think of a new Tim Hortons location opening up in Toronto’s financial district tomorrow. The Tim Hortons 130 King will be the company’s “first-ever innovation café.” It will have nitro-infused cold brew coffee, americanos, lattes, cappuccinos, flat whites, cortados, macchiatos and all …
Pop-Up Shop In Flashy UK Mall Uses AI To Highlight Trendiest Togs July 3, 2019 by Super User The major shopping center Westfield London has launched a pop-up store that uses artificial intelligence from Nextatlas to identify, curate and display the hottest fashion trends available in that mall. It’s a short-term demo, with proceeds going to the Save The Children charity. The online retail public Essential Retail reports: The Trending Store pop-up, which will …
Family Fare Grocery Chain Using Digital Merchandising Displays And End-Caps June 19, 2019 by Super User Here are a couple of different digital merchandising displays put together for the Family Fare supermarket chain by another Grand Rapids’ MI-based company, Freshwater Digital. One is a digital end cap marketing what I assume are hemp-based CBD oil products, with the interesting wrinkle that a small tablet is down at waist level to enable interactive …
Two Examples Of Low Rez LED Displays That Are More Mood Than Message June 7, 2019 by Super User Here’s a couple of examples of low-resolution LED display applications that use blend with fabric or film to create soft, diffused visuals that are meant as motion backdrops or accents. The first is a fixture by the NYC printing company Duggal, which has a digital wing and created an interesting spin-out product called . The …
Atlanta’s High Street Collective Launches Living Retail Lab (And It Has A Bar!) June 6, 2019 by Super User The retail innovation consultancy HighStreet Collective has launched what it calls a Living Retail Lab, a unique project inside a city market in High Street’s hometown of Atlanta. The boutique consultancy has also formalized a partnership with NEC, to use that company’s retail-centric intelligence analytics platform, called ALP, at the lab. Instead of a pure lab …
Mall Campaign Uses Video, Mobile Analytics To Optimize Messages, Boost Foot Traffic To Stores June 5, 2019 by Super User This is an effective video from Cineplex Digital Media that shows how using video and mobile analytics, as well as machine learning tech, helped increase foot traffic into the outlets of a couple of beauty brands operating at Toronto’s big, busy and ritzy Yorkdale mall. The video explains it all, but briefly, a two-week test …
