Visual Merchandising Demo Pairs Content Trigger With Projection Mapping At Fixture April 28, 2023 by Dave Haynes This is an interesting mash-up of a conventional display and small-scale projection mapping for visual merchandising in retail. It’s a trade show demo done by the UK firm Motion Mapping, which does projections on everything from big building facades to small surfaces in retail and elsewhere. I THINK that’s an LCD paired with projection, but …
C-stores Are Nicer In Germany (Or At Least This One Is!) April 28, 2023 by Dave Haynes The stores tied in with gas stations in Germany are evidently much nicer than the ones crammed and grubby ones I’ve seen around North America – at least the new ones operated by a company over there called TotalEnergies. The store design and execution team at the German firm umdasch pushed out images of a …
New Tiffany Flagship Uses LED To Create Million-Dollar Views Of New York From Solid Walls April 25, 2023 by Dave Haynes Hat tip to UK-based AV Magazine for catching something I missed at first glance about the very expensively renovated Tiffany & Co. flagship at 57th Street and Fifth Avenue in New York. The photos I first saw suggested there was little to no digital in the reworked “Landmark” store, but AV picked up that the …
Digital-Filled New Zara On Champs-Elysées Termed Most Innovative Store In France April 25, 2023 by Dave Haynes This is the new Zara store on the Champs-Elysées in Paris – described by the fast fashion brand as the “most innovative store in France.” It is filled with prominent and interesting LED displays, and uses custom creative to drive the experience. The new flagship store at 74 avenue des Champs-Elysées covers 2,700 square meters on a …
Merchandised Smartphones Turned Into Teeny Video Walls For Mobile Retailers April 18, 2023 by Dave Haynes Mobile retailers have long been regarded as environments that would really benefit from digital signage technology because of the constant evolution of devices and subscription plans, but I hadn’t really thought of the various smartphones on display in stores being used as digital signs. I came across a company called SensorMedia that does what it …
Under Armour Clads London “Brand House” Windows With Transparent LED April 17, 2023 by Dave Haynes The big old Battersea Power Station along the south side of Thames in London has been converted to a shopping and entertainment destination, revived after decades of sitting derelict. It’s all new-build retail inside, and some big brands are spending big dollars to get noticed – like Under Armour. Nike’s store used semi-transparent LED in …
CRI Gets Into Digital OOH Via New Deal With Shopping Center-Focused Starlite Media April 13, 2023 by Dave Haynes Creative Realities has announced a deal it says could involve as many as 5,000 new screens for a deployment led by a media company that’s mainly focused on large outdoor shopping centers anchored by big boxes and supermarkets. Starlite Media already has some 6,000 ad faces in top markets around the US, but most of …
Melbourne Rules Football Grounds First Un Southern Hemisphere To Use Frictionless Purchase Tech And Explainer Screens April 4, 2023 by Dave Haynes Screens that explain what to do are a central part of the plans for what would be the first use of Amazon’s checkout-free purchasing tech in the southern hemisphere, at a stadium in Melbourne that’s home to an AFL “Australian Rules” football club. Marvel Stadium will use Amazon’s Just Walk Out technology at a concession …
Mood Media Bulks Up Retail Media Capabilities, Acquiring AdTech Firm Vibenomics March 21, 2023 by Dave Haynes The retail-centric solutions provider Mood Media has bulked up its capabilities in the fast-growing area of retail media networks, acquiring Vibenomics, a company focused on in-store digital advertising. Known most for in-store audio/radio, Austin, TX-based Mood says it does on-premise media for more than 500,000 business locations, across some 140 countries, including curated music, messaging, …
First Waterfalls, Then Aquariums, And Now There Are Digital Campfires March 15, 2023 by Dave Haynes Display technology has been set up to emulate all kinds of things – from waterfalls to virtual ceilings and digital chandeliers – but I think this is the first time I have seen screens clustered together to emulate a campfire. It is in the Frankfurt flagship of the outdoor’s-focused retailer Jack Wolfskin, a German brand …
