Digital Signage-Driven Sook Pop-Up Stores Cease Operations January 2, 2024 by Dave Haynes Well this makes me sad … the UK start-up that was using digital signage technology as the core visual marketing feature of a set of short-term rental pop-up stores has ceased operations. The company, called Sook, had what I thought was the clever idea of establishing small, ready-to-use retail stores on UK high streets that …
NRF’s Big Show In January Now Preceded By Full-Day Retail Media Networks Conference December 19, 2023 by Dave Haynes Discussion of retail media networks has really accelerated in the past year or so, and while a lot of that discussion has been much more about online and mobile, in-store displays are also getting a lot more attention as being part of the marketing mix. There’s enough noise about the topic that the National Retail …
Watch: 164 Smartphones Stacked Like Christmas Tree To Create Unique Video Wall December 14, 2023 by Dave Haynes This is a fun retail project in Chile that somehow or other sync’s up 164 Samsung Galaxy smartphones to deliver messages on a digital Christmas tree. The set-up uses Novisign’s CMS software and its “Screen Sync” to get all the phones mapped and capable of behaving like a very big and complicated video wall, except …
Staying On Top Of Seasonal Promotions And Messaging Gets Easier, More Accurate, Using Digital Signage December 14, 2023 by Emily McCue Baldeschwiler Guest Post: Emily McCue Baldeschwiler, Spectrio There is a lot more to seasonality in retailing and food services than spring, summer, fall and winter, and digital signage technology offers a way for operators to not only stay on top of all the changes seasonality requires, but also profit from them. Consumers are familiar with products and …
Black Rifle Coffee Starts Rolling Out CRI’s Digital Signage Solution Across Its Chain December 13, 2023 by Dave Haynes Creative Realities, Inc. has announced a deal that will see its digital signage solutions built in to the customer experience for locations of Black Rifle Coffee, a US coffee chain that has close ties with active-duty military members, veterans, and first responders. The solution is in place in a new-design store, and the intention is …
Showcase Cinemas Sees 20% Lift In Food And Bev Sales After 568 Screen Modernization December 12, 2023 by Dave Haynes Wide ribbons of digital menu displays isn’t an overly new feature in the cinema business, but what’s interesting with a rollout across the Showcase Cinemas U.S. estate is word that the screens generate a 20% lift in sales at moviehouse snack counters. One of the world’s oldest and most recognized global theatre chains out there, …
Huge Digital Facade Draws Eyes To Canadian Outerwear Brand Arc’teryx’s Toronto Flagship December 12, 2023 by Dave Haynes This is a very impressive digital facade for the Canadian outerwear brand Arc’teryx, which has a flagship store in Toronto’s high-end Yorkdale Mall. I’ve seen lots of digital facades popping up in retail as LED has, in tandem, become less costly and more durable. But I’ve not seen one done at this kind of scale …
Tesco Rapidly Building Out Its In-Store Screen Network; Now 1,800 Screens In 400+ Stores In UK November 30, 2023 by Dave Haynes Big box grocer Tesco now has some 1,800 screens, making it the largest digital signage network in the UK grocery market. The network is now in 420 stores across the Tesco estate. The photos suggest a major focus on vey large digital end-caps – some tied in to to the merchandise below and others looking …
Big QR Code On Digital Signage Displays Drives Customer Feedback In Screenly-Tracx Partnership November 27, 2023 by Dave Haynes The UK software firm Screenly has announced an early adopter for its Edge Apps – an integration with a company specializing in customer feedback tech. In something like a hospitality or other service-focused environment, customers can whip out their smartphones and scan a big on-screen QR code that launches a feedback application served up by …
Aussie Grocer Selects Broadsign To Drive Front Of Store Retail Media Screens November 22, 2023 by Dave Haynes Digital OOH and retail media networks are starting to cross paths, with in-store screens starting to get ad placements from DOOH-centric platforms like Broadsign. The Montreal CMS software firm has announced a deal that will see some 600 screens at the front of Coles supermarkets in Australia converted over to Broadsign’s platform. The screens have …
