Coca-Cola Takes Over NYC Retail Space For Digitally-Driven SPICED Launch March 18, 2024 by Super User SO MANY building facades have been virtually altered using CGI, to generate social media shares, that it almost seems unusual to come across a project that looks CGI’d … but is real. Coca-Cola launched a SPICED version of its soda with an immersive, digitally-driven experience using a rented retail space on Lafayette Street in New …
Fifth Third Bank Opens Flashy, LED-Forward Branch Inside Cincinnati’s Airport March 15, 2024 by Super User US banker Fifth Third has opened a flashy new branch, with a big LED gateway and digital canopy inside, at the airport of its head office city, Cincinnati. The full-service branch is located on a concourse of Cincinnati/Northern Kentucky International Airport, offering regular banking but also handling foreign currency requests from customers. It replaces a …
Spectrio Interactive Tech To Help Kia Explain, Market EVs In US Dealerships March 11, 2024 by Super User Digital signage CMS and solutions provider Spectrio has announced a nice deal with automaker Kia to equip its U.S. dealers with a display and interactive kiosk network that helps explain and market its evolving line-up of electric vehicles. Editor Note: Sixteen:Nine is owned and published by Spectrio. From the announcement today: At the heart of …
Interesting “LED Shelf Frame” Draws Eyes To A Brand’s Merchandised Shelf March 7, 2024 by Super User I stumbled across a couple of photos of what is called an LED shelf frame, and while the name and visuals max out what I know, I think it is interesting. The “frame” is marketed by a Romanian company, POS Media Romania, that specializes in on-premise retail media. The company site doesn’t say what it …
Survey Suggests Digital Signage Now In Place in 84% Of US Retail Banking: DBSI March 4, 2024 by Super User Banking-focused solutions provider DBSI has released the 2024 version of an annual benchmarking survey on the use of Digital Signage and Experiential Marketing within retail banking and the corporate offices of bankers, with the free-to-download report suggesting screens inside and around banks are very common. The survey done by the Phoenix-area company with 90 banks …
New Denver-area McDonald’s Doesn’t Even Have Digital Menu Boards, Just Self-Order Kiosks February 28, 2024 by Super User Here’s an interesting counter-argument to the idea that dynamic or even surge pricing increases the relevance and need for digital menu displays in QSR – a QSR giant that’s removed in-store menu displays, relying instead of self-service ordering kiosks. This is from Craig Keefner, who runs the Kiosk Manufacturer Association and writes all the time …
Whether Or Not Wendys Is Really Considering Surge Pricing, The Implications Are Good For QSR-Focused Digital Signage Tech February 28, 2024 by Super User I was re-animating myself with coffee this morning, and watching the news, when a report came on about how Wendy’s is planning to introduce surge pricing at its restaurants next year. I thought, “That’s a business decision that depends on digital signage.” But it turns out the term “surge pricing” never left the lips of …
New DOOH Network Hopes Stretched Screens Atop Grocery Ice Boxes Excites Media Buyers February 27, 2024 by Super User I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do – as iceboxes are pretty much standard in groceries and convenience stores. So it was inevitable that someone would look at those big old units and decide they’d be enhanced by …
LED Mainstreamed: Nestle Uses Digital Gate Archways In Saudi Grocery February 27, 2024 by Super User Yet more indication that LED has mainstreamed – digital gateways leading into a big box grocer in Saudi Arabia. This was put in for the global brand Nestle by Saudi Signs Media, an OOH media company based in Jeddah. What I like here is can’t-miss visual dominance of these things, as well as the way …
How Digital Engagement Is Reshaping In-Store Buyer Journeys February 27, 2024 by Kevin Kroeger Guest Post: Kevin Kroeger, Spectrio In-store digital displays have long been seen as an effective tool for driving store traffic and impulse purchases, but they can also be used to re-shape consumer habits and drive revisits and store loyalty. Transactional messaging is valuable, of course, in moving the sales needle. But the right screen placements …
