Alfalite Expands Into the Americas Through Partnership With Adistec November 12, 2025 by John Berkovich LEDs manufactured in Europe are becoming increasingly attractive to customers in the U.S., particularly in government-related projects and other business-critical verticals that preclude Chinese solutions from the outset due to safety and ongoing tariff concerns. It’s not surprising, then, that Alfalite, based in Spain, is seeking to expand business in North America with the announcement …
Glass-Media and Digi Point Media Launch Transparent LED Poster, Targeting Retail’s Poster Problem November 10, 2025 by John Berkovich Dallas, USA-based Glass-Media, in partnership with Digi Point Media, has unveiled a transparent LED poster designed to replace printed storefront graphics with lightweight and remotely managed digital displays – the latest addition to a fast-growing category of transparent LED displays. According to Glass Media, its new display weighs just 13 pounds and can be installed …
OAAA and Leading Platforms Unite for First-Ever Programmatic OoH Transparency Pledge November 7, 2025 by John Berkovich The Out of Home Advertising Association of America (OAAA) has announced the launch of the industry’s first Programmatic OoH Transparency Pledge, developed in partnership with leading programmatic platforms including Broadsign, Perion, Place Exchange, Viooh, and Vistar Media. The initiative establishes a unified framework for integrity, accountability, and openness across programmatic out-of-home transactions. Drawing inspiration from …
Diversified Deepens Footprint in India as AV Market Readies for Take-off November 6, 2025 by John Berkovich Global AV integrator Diversified has announced a major expansion of its operations in India, increasing engineering, service, and project-delivery teams across the country to accelerate growth across the APAC region. India is emerging as one of the fastest-growing professional AV markets in the APAC region. According to a recent industry analysis by invidis, the country …
Samsung’s ‘Movingstyle’ Validates the Era of Mobile Screens November 3, 2025 by John Berkovich Samsung’s Movingstyle display takes another step toward freeing screens from the wall, building on a concept LG pioneered with its portable Stanbyme line. As homes and workspaces are merging together, the screen itself is evolving from a fixed fixture into a companion that moves with us. Unveiled earlier this year, Movingstyle reimagines the smart display …
Moving Walls Acquires Insightz Club to Accelerate AI-Driven Transformation in Out-of-Home Media October 31, 2025 by John Berkovich Singapore-based media technology company Moving Walls has acquired audience research and behavioral intelligence firm Insightz Club, uniting two data-focused tech providers in a move designed to redefine how brands plan, measure, and optimize campaigns across connected media. The acquisition coincides with the launch of Moving Walls Science, an AI-powered intelligence suite that combines behavioral research …
Adform Drives High-Impact DooH Campaigns for AMC+ and Vodafone Germany October 31, 2025 by John Berkovich Adform’s new programmatic Digital-out-of-Home (DooH) feature has supported campaigns for AMC+ and Vodafone Germany, generating nearly 500,000 verified impressions in under two weeks. For AMC Networks International Southern Europe, Adform’s visual inventory map was used to select 61 Clear Channel screens around Madrid’s Cine Callao to promote the premiere of Daryl Dixon España. The campaign …
E Ink Sees Growing Green Signage Demand in Japan, Partners with AUO and Stellarlink October 31, 2025 by John Berkovich E Ink has partnered with Japan-based IT solutions provider Stellarlink to deliver a new e-paper signage line using E Ink’s Spectra 6: the J-Poster, an A2-sized domestically produced signage solution, and the Aecopost, a 31.5-inch model manufactured through AUO Display Plus. Both solutions are designed specifically for the Japanese market where Taiwan-based E Ink sees …
Selleys Turns Product Test Into Street Challenge — And the Glue Wins October 30, 2025 by John Berkovich Selleys, with the help of advertising agency Howatson+Company, put the brand’s Liquid Nails adhesive to the ultimate test with a bold public stunt inviting Aussies to pry real objects off a billboard — and keep them if they could. The “If You Can Take It, It’s Yours” campaign saw a kayak, an arcade machine, and …
Gen Z Returns to Stores as Holiday Travel Heats Up, GSTV Survey Finds October 28, 2025 by John Berkovich A new survey from GSTV suggests that Americans are hitting the road and the stores this holiday season, even as economic concerns linger. According to GSTV’s 2025 Holiday Consumer Insights, conducted with MFour Data Research, 43 percent of respondents plan to drive more during the holidays than last year, with 71 percent expecting to fuel …
