CRI Enhances AdLogic Retail Media Networks Platform Ahead Of NRF January 7, 2025 by Super User Creative Realities has evolved the retail media networks-focused AdLogic platform it picked up through its acquisition of Reflect, adding a new CPM+ module that it says enables advertisers and publishers to plan, manage and optimize campaigns in physical stores seamlessly and within a unified AdTech stack. “Retail Media Networks are reshaping the advertising landscape, and …
CGI’d London Pre-Opening Storefront Suggests What Could Really Be Done On Windows January 6, 2025 by Super User This is just a CGI job, but what’s interesting about this retail storefront concept is that could be pretty easily done – unlike some earlier clickbait-ish social media posts that looked cool but were either impractical or almost impossible to pull off in real life. It was promoting a store opening for a new London …
Franklin Instore, Elo Team Up On Managed Services Offer For Digital Merchandising December 18, 2024 by Super User The retail merchandising agency Franklin Instore has teamed up with interactive display firm Elo on a new “Digital Merchandising EcoSYSTEM” that pairs more conventional point of purchase marketing efforts with interactive displays – running with the idea of a “make once-use many” set-up that allows for repeated rebranding, re-messaging and re-merchandising a set-up based on …
Midwest Grocer Hy-Vee Opts In On Grocery TV Platform For In-Store Media Network; While Appearing To Opt Out On Samsung’s VXT December 18, 2024 by Super User This is intriguing – the Midwest US grocer chain Hy-Vee has announced a partnership with the in-store media network Grocery TV to deploy what it says could be 10,000+ screens across more than 400 stores. That big roll-out comes a bit more than a year after Samsung made a bunch of marketing noise about Hy-Vee using …
McDonald’s Opens Corporate Store In LA That Has No Lobby Or, By The Looks Of It, Drive-Thru Displays December 17, 2024 by Super User QSR giant McDonald’s is testing a store format in LA that has no dine-in area but also appears, at least, to not rely on outdoor drive-thru displays for taking orders. The trade publication QSR picked up on a social media post from a McDonald’s franchisee that points out a new-build prototype format that uses a …
STRATACACHE’S Chris Riegel Details Opportunities And Deadly Sins Of In-Store Retail Media December 16, 2024 by Super User If your company is chasing the retail media networks dream in some fashion – as a vendor, operator or even a brand – this podcast is well worth a listen. It is a nearly one-hour long interview with Chris Riegel of STRATACACHE, talking about the state of retail media networks, its scale and possibilities, and …
Shifting From Chipsets To Vegan Sneakers: London’s LED-Filled Future Stores Gets New Tenant December 6, 2024 by Super User Intel has moved out and a VERY different brand has moved in to that hyper-ambitious immersive retailing pop-up store in central London. The new short-term tenant at the LED-dominated Futures Stores, on London’s Oxford Street, is the Scandinavian “urban-lux vegan trainer and apparel brand LØCI” – with substantial help and shared branding by the social …
UK Grocer Nicely Fits Digital Signage New Store’s Overall Look And Feel December 4, 2024 by Super User Here’s a modest but well-executed example of how screens can be integrated into a retail design, as opposed to the many examples still popping up of screens just kind of stuck in where they fit or dropped from ceilings. It is at a roadway-side Sainsbury’s grocery that’s tied in with a petrol station, in a …
Most Retail Media Networks Will Fight For Ad Spend Table Scraps In 2025: eMarketer Forecast December 3, 2024 by Super User The wave of retail media networks launched in the U.S. and elsewhere in the past couple of years may soon start washing back out to sea, as industry watchers see far too many smaller networks fighting for the limited retail ad spend dollars not going to Amazon and Walmart. The market research firm eMarketer says …
Scala Opens First Of What It Says Will Be Several Satellite Showrooms Across Europe November 27, 2024 by Super User There’s nothing unusual about digital signage CMS software companies having showrooms, but they’re almost always located somewhere in the head office building. The CMS software firm Scala does that, with a showroom space in its European head office in the Netherlands, but now it is also opening showrooms in regional locations – the first one …
