Saskatchewan wireless retailer lights up one of the better digital signage jobs we've yet seen June 1, 2010 by Dave HaynesDmitry Sokolov from Ingram Micro’s Canadian office has been doing a few posts for DailyDOOH lately and he had a good one the other day about a wireless retailer, jump.ca, in Saskatchewan. There are few retail installations, anywhere, that have really seized the opportunity for digital screen installations. I would not have thought one of …
New research halves standard number on buying behavior July 30, 2008 by Dave HaynesMarketers have for ages been talking about how 70 per cent of purchasing decisions are made in the store. But new research from OgilvyAction suggest the real number is more like half that – 34.9 per cent. According to the study, reports Retail Wire, 39.4 percent number is the real number of consumers who wait …
NEC starts dabbling with face recognition for digital signage July 22, 2008 by Dave Haynes From a Japanese technology publication … NEC Corp has developed a digital signage system that determines the gender, generation and other attributes of a person standing in front of a disp lay using a face recognition technology and outputs advertisements on the display according to them. The system is being used at “Odaiba Bokenoh Final,” …
Wal-Mart taking in-store TV network in new, much better direction July 21, 2008 by Dave HaynesAdrian’s Daily DOOH portal has a piece written by on the original chroniclers of this industry, Bill Collins, on the plans for a complete revamp of the Wal-Mart TV network. Anyone who’s wandered into a US Wal-Mart store has seen the network and been wholly underwhelmed by the scattering of CRT TV screens, way up …
Crappy economy slowing bar traffic July 18, 2008 by Dave Haynes Media Buyer Planner is reporting that fewer people are heading out to bars and clubs and of those that do go, they’re skipping the Grey Goose and drinking Absolut. Nearly 44 percent of bar managers, bar owners and bartenders report a decrease in consumer traffic at their establishments, according to a May 2008 study from …
Dep't of Missed Opportunities July 16, 2008 by Dave Haynes Spotted in a press release from a small competitor, for an install in a small, midwest chain drug … The good: the screen is not hanging from the ceiling at about the height of a basketball backboard and is instead on an island fixture down low. The not so: the little taped-on sheet noting the …
MSNBC's brand extension cafe filled with screens July 8, 2008 by Dave HaynesFrom AdWeek: The MSNBC.com Digital Cafe, which had a soft launch two weeks ago and will be fully operational in mid-July, is one of several brand extensions the company is creating in an effort to deliver its content in new and interesting ways. It’s an acknowledgement of] the way the world is developing. Not everyone …
AdFlow's interactive gear helps peddle Koodo handsets June 24, 2008 by Dave Haynes Despite near daily barrages from my backyard potato cannon, the guys just up the road from me at AdFlow have managed to keep the doors open and conduct business. Note to self: Must adapt cannon to sweet potatoes. Anyway, the AdFlow guys have ignored the constant splats and swung a deal with Koodo, the pay-per-use …
First nCap, now nCapsule June 10, 2008 by Dave Haynes Vested interest alert – my stuff is under the hood on this thing. With that declared, I wanted to do a write-up on a very sexy new spin on a digital endcap, that grew out of the product that was launched by Toronto-based Artisan Complete a couple of months ago at GlobalShop, and generated a …
Wobbly economy changing shopper habits … and network strategies? June 9, 2008 by Dave HaynesMediaPost has an article this morning about how the recession is changing the way consumers have been shopping for the last many, many years. A new study shows that consumers are reversing decades-long trends, shunning convenience and healthier foods in search of bargains. For example, the IRI study, called “IRI Times & Trends Special Report: …
