New Nielsen Numbers Boost Adspace’s Mall Proposition January 30, 2012 by Dave Haynes The Adspace Digital Mall Network is, I’m told, doing quite well in terms of media sales and that will owe to at least three key things – experience, footprint size and credible measurement. The largest in-mall digital advertising network in the U.S. has been around for a decade, and spends the money to get properly measured. …
NRF Sees Record Crowds In 2012 January 17, 2012 by Dave Haynes CNBC is reporting record crowds for this year’s National Retail Federation conference, with about 24,000 people expected to attend the event in New York. The NRF is forecasting U.S. retail sales to rise by 3.4 percent, to $2.53 trillion. That would be slower than last year but still faster than GDP growth. Should you have …
Guest Post: The Good and Bad of Augmented Reality 3D Virtual Fitting Rooms January 13, 2012 by Jack Benoff Have you seen the coverage of these 3D Virtual Fitting Rooms? Thanks to the power of the Microsoft Kinect several of these hacks products have entered the market over the past few months, and they’re getting a bit of media attention (wait, here’s another one that just launched yet is claiming to be the “first”). Because of all this coverage, I’ve …
Adspace’s Content Program Starting To Click With Brands January 12, 2012 by Dave Haynes Adspace Digital Mall Network has been running video in digital posters in shopping centers forever, and has the thing pretty much down to a science. My guess is that in the early years (unless the experience was different from every other Digital OOH network) getting the mall and its tenants involved in content was a teeth-pulling …
ComQi Builds “Magical” Mirrors Into Offer January 9, 2012 by Dave Haynes I don’t know what is all that magical about putting a three second delay on a video signal, but ComQi is describing its integration of an interactive solution called delayMirror as a “magical experience” for shoppers. The technology and concept is actually more than a decade old, with its roots in the Interactive Institute Stockholm, …
Interactive retailing, circa 2001, still being applied today January 9, 2012 by Dave Haynes Google Alerts flagged a story for me the other day about an interactive retailing thing in a Prada store in New York, and my first reaction to it was surprise that the technology looked so clunky. Then I realized the story was from 2001, not 2011. Digital Wellbeing Labs has a case study up about …
ScreenReach Testing Mobile Shop And Buy With PayPal December 13, 2011 by Dave Haynes [youtube id=”jsP0oDaYi9I” width=”600″ height=”350″] My friends at interactive mobile start-up ScreenReach have a very intriguing trial project underway with online payment giant PayPal, effectively bridging media on shop windows with a mobile app consumers can use to browse and buy product even when the stores are closed. As reported on The Next Web, “An interface …
Canadian retailer Mark’s rolling out store redesigns with ADFLOW solution December 12, 2011 by Dave Haynes ADFLOW Networks seems to be on a bit of a roll lately. On the heels of a nice joint marketing deal with Acosta and an announced rollout of interactive health stations in Rite-Aid store, the Burlington, Ontario-based software firm is announcing a deal to be the digital signage provider “for all store redesign initiatives” for …
NYC impressions, inc. pix December 9, 2011 by Dave Haynes Back at the Bait Shop and home office after three wet, tiring days in New York. Few things are more magical than seeing the city at Christmas time amidst heaving rains, umbrella-destroying wind gusts and people who walk four-abreast on crowded sidewalks, at about a three feet an hour pace. Oh well, Thursday was …
Retailers need to get “preferred” status with shoppers December 5, 2011 by Dave Haynes Poking around looking for something else led me to a good piece, from summer 2010, in Retail Customer Experience, written by author Robert H. Bloom (THE NEW EXPERTS: Win Today’s Newly Empowered Customers At Their 4 Decisive Moments) about how mobile devices are changing the retail landscape and its dynamic. The premise, in simple terms, is that …
