OAAA and Leading Platforms Unite for First-Ever Programmatic OoH Transparency Pledge November 7, 2025 by John Berkovich The Out of Home Advertising Association of America (OAAA) has announced the launch of the industry’s first Programmatic OoH Transparency Pledge, developed in partnership with leading programmatic platforms including Broadsign, Perion, Place Exchange, Viooh, and Vistar Media. The initiative establishes a unified framework for integrity, accountability, and openness across programmatic out-of-home transactions. Drawing inspiration from …
Santa Monica Weighs Digital Billboard District Amid Preservation Concerns November 6, 2025 by John Berkovich Santa Monica, California, is considering a plan to introduce up to 16 large digital billboards along its famous Third Street Promenade and adjacent Santa Monica Place, marking another step in the city’s gradual embrace of digital out-of-home media after decades of resistance. The initiative, developed in partnership with Los Angeles-based Big Outdoor, expands on the …
Diversified Deepens Footprint in India as AV Market Readies for Take-off November 6, 2025 by John Berkovich Global AV integrator Diversified has announced a major expansion of its operations in India, increasing engineering, service, and project-delivery teams across the country to accelerate growth across the APAC region. India is emerging as one of the fastest-growing professional AV markets in the APAC region. According to a recent industry analysis by invidis, the country …
Samsung’s ‘Movingstyle’ Validates the Era of Mobile Screens November 3, 2025 by John Berkovich Samsung’s Movingstyle display takes another step toward freeing screens from the wall, building on a concept LG pioneered with its portable Stanbyme line. As homes and workspaces are merging together, the screen itself is evolving from a fixed fixture into a companion that moves with us. Unveiled earlier this year, Movingstyle reimagines the smart display …
