Partners Start Marketing Mesh-Based Screen For Projected Visual Illusions April 16, 2024 by Dave Haynes Projections on near-transparent surfaces that create the visual illusion of 3D and holograms have been around for a bunch of years, but a Dutch start-up and its US sales and marketing partner are touting a new product that is based on a lightweight fabric-like mesh instead of a film. Austin, TC-based Screen Innovations, which markets everything …
46 Mapped Projectors Market Star Wars Products On One Face Of NYC’s Empire State Building April 12, 2024 by Dave Haynes Forty-six projector were sync’d and blended to fill the upper levels of one facade of the Empire State Building in New York with a five minute show celebrating the Star Wars movie series and encouraging fans to buy various consumer products marketed by Lucasfilm during its “Imperial March” marketing campaign. The art deco skyscraper, which …
Video: London’s V&A Museum Turned Into Arcade Game, Using Projections And Game Controllers April 4, 2024 by Dave Haynes This was done a little more than a year ago. I missed it then, but it is still well worth noting … a projection-mapping job that turned a facade at the Victoria and Albert Museum in London into an arcade game screen. A custom video game was developed for Hyundai’s lux Genesis car product, and …
40-Meter-Tall Projected Wave Filled Interior of Reimagined Gas Storage Tower In Germany April 1, 2024 by Dave Haynes Here’s an interesting use of blended projectors that create 40-meter-tall visuals on a screen inside a gas storage cylinder that’s been made into an exhibition space near Essen, Germany. The Wave, as it is called, is paired with a translucent screen on the floor to deliver some 1,200 sq. meters of underwater-themed visuals, as part …
Rejuvenated Brooklyn Paramount Theater Uses Projection To Drive Lobby Experience March 28, 2024 by Dave Haynes The nearly 100-year-old Brooklyn Paramount Theater has reopened as a concert venue this week, with one of the main visual features ambient projections on a lobby ceiling in the ornate building. Live entertainment company Live Nation has put millions into restoring and rebooting the venue, which started out as a cinema, then became a famed …
1,200+ Suspended Acrylic Rods Form Projection Curtain At Guinness Storehouse Shop In Dublin March 20, 2024 by Dave Haynes Sixteen:Nine’s European content partner invidis has a post up about a temporary exhibition at the Guinness Storehouse in Dublin, and its use of digital in telling the story of the famous dark pints of stout beer. The exhibit looks great, but what intrigued me is the use of projection on suspended acrylic rods in the …
Projection-Mapped Exhibit Includes Feature Wall That Generates Words From Water Vapor (I Think …) March 18, 2024 by Dave Haynes Grand-scale immersive art exhibitions using projection have grown somewhat commonplace in the last five years or so, both as touring shows and permanent venues with rotating shows. Here’s one staged last year in Sydney, Australia that’s a little different in a couple of ways. The Atmospheric Memory installation at the Powerhouse Museum was an exhibition …
LG Extends WebOS Smart Signage Concept To Projector Series March 12, 2024 by Dave Haynes LG’s US Business Solutions wing has expanded its “smart” digital signage hardware line-up beyond displays, adding a series of high-brightness laser projectors that run LG webOS and drive projected surfaces with content managed by the company’s own webOS Signage 6.0 digital signage platform. There are five supported models in the RG series of ProBeam high-brightness laser …
Dubai Towers Used For Biggest Temporary Projection Mapped Surface On Planet March 12, 2024 by Dave Haynes Photo Credit: Stéphane Aït Ouarab/2024 Saï Dubai has a well-established track record for going big with its bling, and the UAE city-state now has more records for the largest short-term projection mapping jobs on the planet. The projection show ran about a month ago on the twin towers of a development called One Za’abeel, which …
Rear Projection Displays In Empty Storefront Windows Are Back February 27, 2024 by Dave Haynes OOH Today has a piece up about a start-up in Chicago that has revived and probably evolved the established notion of using street-level shop windows as advertising displays once the sun goes down, via rear projection and window films. The post is about a campaign run by Live Nation for the legendary rock band Pearl …
