Another Hologram-ish Shower Stall Product Surfaces, But Done A Bit Differently October 17, 2024 by Dave Haynes The huge GITEX tech trade show is on right now in Dubai and among the acres of bling – it’s Dubai, so there’s no end of that – is a Lithuanian video conferencing company doing its own take on those transparent displays I unfortunately liken to shower stalls. During GITEX GLOBAL 2024, says PR, TrueConf …
Mexican Sam’s Clubs Using Floor Projections To Promote Brands October 1, 2024 by Dave Haynes Cavernous retail warehouse stores like Costco and Sam’s Club don’t tend to have the best sightlines for using big digital displays because of the concrete floor to metal ceiling shelving units that sit above eye-level shelves, so one workaround is using projectors to put media on the floor. That’s what Walmart-owned Sam’s Club is doing …
The Booze Sounds Disgusting, But The Projection Mapping Campaign For It Is Great September 25, 2024 by Dave Haynes The drink concoction makes me cringe and I have no idea about the celebrities involved (Loose Women star GK Barry???), but what I can say is I like how an almost guerilla-style projection is being used for a campaign surrounding an experiential gala run last week in Manchester, UK. The projections were part of a …
Turns Out Panasonic’s Profoundly Underwhelming Mist Projection System Is Also Profoundly Impractical For Pro AV Uses September 24, 2024 by Dave Haynes One of the things I wanted to see when walking the floor at InfoComm back in June was an eye candy thing that Panasonic was touting at its stand – a super-fine water spray system that created a mist that had enough volume to it to show projected visuals. I walked in to the stand, …
Shopfront Windows Projection-Mapped In Chicago To Push Dua Lipa Concert Tickets September 20, 2024 by Dave Haynes This is a nice, simple example of using projection-mapping on the windows of a presumably empty retail space in Chicago, driving ticket sales for a concerts a year out. The campaign for pop star Dua Lipa is running on unused retail windows in targeted neighborhoods in the city, using start-up Visual Feeder’s projectors and window …
Brick Statue of Aston Villa’s Iconic Lion Projection-Mapped At Football Club’s Reimagined Stadium Store August 16, 2024 by Dave Haynes Aston Villa is one of the bigger clubs in English football – with a history in Birmingham tracing back roughly 150 years, and a huge fan base that includes Prince William and American actor Tom Hanks. The club has had its ups and downs in top-flight footy, but the last couple of years have been …
Paris 2024 Cycling Track Was Projection-Mapped Before Big Races August 13, 2024 by Dave Haynes Withe the Olympics now over I am guessing the PR reins have been loosened for some of the companies that provided solutions for venues, and I came across a Panasonic Connect post on Linkedin about the cool use of projection mapping at the cycling venue. Panasonic was a global sponsor of the Olympics. The velodrome …
Panasonic Sells 80% Stake In Projectors Business, But Staying In That Business July 31, 2024 by Dave Haynes A report from a few days back suggested Panasonic had fully sold its projectors business, however deal details now coming available indicate the Japanese electronics company has only sold a majority stake and intends to keep making and selling projectors. The Japanese financial investor Orix is said to be paying the equivalent of around $630M …
French Theme Park Blends Projection Mapping Into New Immersive Water Attraction July 26, 2024 by Dave Haynes Here is a fun take on an immersive projection mapping experience in an active water-based attraction – a new addition to the Futuroscope theme park in west-central France. Aquascope is a 6,000-square-metre indoor water park, and it has a crazy set of endlessly-winding water slides for kids of all ages. But the interesting feature, in …
Huge 60-foot Projected Wall, Controlled At Touch Tables, Engages Visitors At Pennsylvania Science Center July 24, 2024 by Dave Haynes This is a 60 foot tall interactive projection theater now in use at the Da Vinci Science Center in Allentown, PA – with touch table screens providing controls that drive what’s up on the very large projection surface. It uses eight Christie projectors and the screen rolls up to more than 36 million pixels. Touch …
