DOOH Start-ups Partner On Ad Network Creating Projected Billboards In Windows December 17, 2020 by Dave Haynes From the everything old is new again file … Many, many years ago there were a few media companies leasing distressed real estate in malls and on busy streetscapes to create what you might call pop-up, projection-driven billboards using window glass. You’d see media campaigns replace windows that were papered-over, the spaces waiting to be …
Touchless Merchandising Display Nicely Blends Creative With Interactive Projection Tech December 7, 2020 by Dave Haynes The value of touchless retailing experience is the sort of thing that can be debated, but whether you think it is necessary or not in this health crisis, this is a very good example of how to get the creative and user experience right. This is an interactive retailing piece developed by the UK company …
Indoor Projection-Mapping Visual Show Resorts To Drive-In To Generate Visits November 19, 2020 by Dave Haynes Via AV Magazine … Projection-mapped multimedia experiences are starting to pop up as touring or fixed site shows in many major cities. I have a good friend set to open up one just like that in a big city. But the pandemic has made it challenging to open, or stay open, and to host an …
Canada’s Parliament Used As Giant Canvas For Falling Poppies, Honoring Military Veterans November 12, 2020 by Dave Haynes Poppies have long been the central symbol for remembering and honoring military veterans in Canada and the UK (and quite possibly elsewhere), and you see them everywhere in the days leading up to Nov. 11. This year, visuals of gently-falling poppies were projected on to the center block of Canada’s Parliament building in Ottawa. The “poppy …
Digital Curtain, Lit By Projection, Engages, Entertains Guests At Japanese Music College November 5, 2020 by Dave Haynes This is live events AV more than digital signage, but shows what’s possible with projection on a grand scale, and great creative. It is the digital curtain of the new theater, open in August, at the Senzoku Gakuen College of Music (SGCM) in Japan, in the general orbit of Tokyo. The school decided to use …
Cupid Bursts From Painting, Flutters Around Airport, In Cool Projection Job October 23, 2020 by Dave Haynes Hat Tip to Bob Raikes, who flagged this via his Display Daily “What Bob Saw …” newsletter. This is a terrific projection mapping piece done at the international airport in Brussels. A cupid animates and busts out from the painting he’s in, and flutters around the famous painting-filled wall in an airport common area. We …
Fashion Brand Uses Guerrilla Projections To Drive Brand During NY Fashion Week October 14, 2020 by Dave Haynes One of the ways to get around the cost and time needed to get a large format display in place in a big city, or buy time on an ad board, is to do a version of guerrilla marketing on the streets, using projection. That’s the path taken by high fashion brand Bottega Veneta as it …
Epson Adds Pair Of Signage-Focused Ultra-Short Throw Projectors; Inc. CMS Software October 1, 2020 by Dave Haynes Epson has started marketing a pair of ultra short-throw projectors aimed at the digital signage market – using long-lived laser light engines and rolling in content management and creative software. The PowerLite 800 series projectors can blast a 1080P image as big as 130 inches diagonal from an overhead set-up that looks a bit like …
Sort Through Craft Beer Options With This Projected, Interactive Bar Top September 24, 2020 by Dave Haynes Using projection and cameras to make an otherwise mundane surface interactive is not new, but technology advances mean the experiences are steadily getting better and the ideas more interesting and fun. This is a concept from Argo Design, a creative technology agency that is based in Austin, TC but also has offices in New York …
Krispy Kreme Uses Doughnut Theater To Pull In Times Square Crowds In NYC September 18, 2020 by Dave Haynes This is the Doughnut Theater Experience – the big Wow Factor feature of a Krispy Kreme flagship store in Times Square in New York. David Title and his crew of artists, coders and techs at Bravo Media spent about a year developing a set of visuals for the store, which just opened this week. There’s …
