David Title Of Bravo Media On Doing Genuinely Experiential Digital Signage December 18, 2019 by Super User Experiential is a huge buzzword these days in the digital signage world, and it tends to get pretty loosely applied to all kinds of things. I’ve seen projects and read PR pieces describing the work as being experiential, and thought, “Ok, in what way?” A creative company down in the Chelsea district has been doing …
See This Liverpool Dockside Museum Projection-Mapped For Christmas Season December 11, 2019 by Super User As spotted via The Guide Liverpool, and Inavate … Projection mapping on buildings is not new, and in certain respects, a lot of the attention recently has gone to cool projection work on indoor surfaces like NHL and NBA playing surfaces. But great work continues to happen outside – like this show running at the …
Daniel Black Of Glass-Media On The Resurgence Of Window And Retail Projection November 13, 2019 by Super User Projection on window film is one of those things that I thought had come and gone from digital signage, with too many technical challenges to make the idea really workable. But projection is having a comeback, and arguably the company doing the most with it for retail and campaign-based marketing is a scrappy little startup …
1,312 Dining Positions Projection-Mapped For Amway Celebration Dinner October 29, 2019 by Super User Hat Tip AV Magazine The multi-level marketing company Amway celebrated 60 years in business with a massive dinner for 1,300 in Las Vegas, using projection-mapping at each diner’s seating position. The private dinner at the Mandalay Bay was pulled together by event agency Wilson Dow, which contracted the projection mapping company Skullmapping, which has a background doing this …
Machine Hallucinating In NYC October 19, 2019 by Super User Experiential spaces seems to be an emerging new business, driven by lowered technology costs, easier tools and brilliant creative minds who are pushing the boundaries on digital creative. While in New York this week I had a free hour to run over to Chelsea Market to visit the converted boiler room that is now called …
Apollo 11 Moonshot Projection-Mapped On Washington Monument July 18, 2019 by Super User We are in the midst of the 50th anniversary of the Apollo 11 mission to the moon – something I am old enough to remember following on an antenna-fed black and white TV in a Wisconsin campground. Technology has improved just a bit in five decades, and the amazing Smithsonian National Air and Space Museum in …
Faux Fireworks On Digital Canvases Complement Real Kabooms On July 4th July 15, 2019 by Super User I’d way rather see the real thing, like here, but putting digital fireworks on giant canvases like projection and LED is still an interesting way to celebrate a national holiday. The LA-based design studio StandardVision has produced and published a pair of videos from earlier this month that show July 4th efforts in Los Angeles …
Spanish Football Club Celebrates Its Past With Projection-Filled Museum At Home Stadium June 24, 2019 by Super User The Spanish La Liga football team Athletic Bilbao celebrates more than a century of top-level competition in a museum on the grounds of San Mamés stadium, where it plays home games. The museum in Bilbao has been equipped with more than 30 Christie laser projectors, using short throw lenses, to tell the club’s story through the …
LED Mesh Screens Have Come A Long Way, But … April 11, 2019 by Super User There were numerous overseas vendors at ISE – and I expect to see more at Infocomm in a couple of months – showing mesh-screen LED displays. They have come a long way in a relatively short time, and when running, the pixel pitch of these things can be good enough to deliver crisp, rich and …
Cancun Party Hotel Adds Huge Projection Mapping Show March 20, 2019 by Super User Via Multimedia AV I’m sure there is a large percentage of 20+ and even 30+ people who would look at what happens at the Melody Maker resort hotel in Cancun, and conclude they must go there. Then there are people like me who would conclude they must avoid that place, or anywhere near it, at …
