Todd Stahl Explains How Clear Motion Glass Makes Commercial Building Windows Into Active LED Displays April 3, 2024 by Super User There is a lot of glass in public and commercial spaces, and the pro AV and digital signage industries have been applying all kinds of technologies to turn things like windows and dividers into part-time or full-time displays. In most cases, those jobs have come with compromises. There are films that might start curling at …
Neil Chatwood On How Omnivex Makes Actionable Data The Key To Its Digital Signage Work March 27, 2024 by Super User Using data is pretty much integral to just about any ambitious and involved digital signage network being spun up these days, but for a lot of vendors and their customers, it’s still a relatively new concept and approach. That’s definitely not the case for the Toronto-area CMS software firm Omnivex, which has been around for …
Joe Occhipinti On How ANC Uses Data To Program The Visual Experience In Built Environments March 20, 2024 by Super User The people behind college and pro sports have increasingly focused on making events multimedia experiences that start well before fans put their bums in seats, and we’re now starting to see hints of that in the way public spaces are programmed. Screens are sync’d, and content is carefully timed and triggered based on data and …
Rowan Brunger On How Amino Is Applying Its Deep Expertise In TV Set Top Boxes To Digital Signage March 13, 2024 by Super User Set top boxes have long been looked at, theoretically at least, as single-purpose devices that would do nicely as digital signage media players, but it’s fair to say a lot of software company developer and support teams have painful memories of trying to use consumer devices from China as Android-based players. They weren’t reliable in …
How DVOX Founder Sebastien Boulanger Enables Audio For Public Screens, Without Using Speakers March 6, 2024 by Super User There are lots of reasons why digital signage and digital out of home ad networks don’t have audio – the biggest reason being that the majority of people (especially staff who are in that environment all day) don’t want to hear messages over and over. Many speakers have been stabbed with forks or seen their …
The DOOH Business is Jargon-Filled And Confusing, Which Is Why Industry Vet Jeff Gunderman Launched DOOH Academy February 28, 2024 by Super User I’m not really joking when I write about needing to find my decoder ring if I am going to write something about an announcement from a digital out of home ad tech company. There are exceptions, of course, but more often than not, I read this stuff and I just go cross-eyed. So I was …
Thibaut Duverneix Relates How Montreal’s Gentilhomme Creates Award-Winning Experiential Creative February 13, 2024 by Super User When Terminal C was opened at Orlando’s sprawling main airport, I was intrigued from a distance by the experiential digital features integrated into the new space. They got my attention because they were genuinely interesting, but also because they were put together by a company completely unfamiliar to me – Gentilhomme, from Montreal. In the …
Chris Johns On How PassageWay’s Real Time Info Screens Boost Ridership On London’s Buses January 17, 2024 by Super User The UK startup PassageWay operates with the interesting mission of using technology that nudges people to make well-informed and more sustainable decisions about how they get from A to B. That’s done by thinking through and developing the presentation layer for Real-Time Passenger Information content that’s then run on digital signs, most notably for the …
Eric Henry On How Carousel Digital Signage Is Taking A Marketer’s Approach To Communicating in Schools January 10, 2024 by Super User A LOT of digital signage software companies have identified education as a key vertical market, but very few have the history, experience and platform for education like Carousel Digital Signage, which got into the business in 1997 because of an ask from a public school system. I had a really good chat, one that flew …
Meghan Athavale On How Her Company’s LUMOplay Software Makes Any Digital Display Interactive January 3, 2024 by Super User Interactive floor projections and video walls have been around for well more than a decade now, but there hasn’t really been widespread adoption for a bunch of reasons – like cost, complication and the simple reality that a lot of what’s been shown to date hasn’t had much of a point. A Canadian company, Lumo …
