How Projection Mapping Got Small, Affordable And Easy Via SF Startup Lightform June 20, 2018 by Super User One of the most interesting companies I saw recently at InfoComm in Las Vegas was Lightform, a San Francisco start-up that is making the once dark art of projection mapping available to just about everyone. It wasn’t that long ago that projection mapping was all about very ambitious, very complicated, very expensive projects that only …
Why Buying Digital OOH Should Be As Dead-Simple As Booking AirBnBs June 13, 2018 by Super User A Las Vegas startup called Adomni represents the latest effort through the years to roll up digital OOH networks with the idea of making media buying and execution easy. Many have tried, few have succeeded, but here’s what’s different about Adomni. First, they’re primarily going after outdoor billboards, and they’re not trying to be THE …
16:9 Podcasts: How Dataclay Brings Automation To High-Volume Digital Signage Content Production June 6, 2018 by Super User Anyone who works with creative teams knows there is no such thing as a content fairy. Video spots don’t magically appear in inboxes overnight. Somebody had to design and render that video, and that work, frankly, takes a while. So it’s a little freaky to talk to a company that can do 1,000s of good-looking, …
16:9 Podcasts – Mitch Goss On Building NYC’s Zero-In As A Genuine Turnkey Digital Signage Business May 30, 2018 by Super User There are lots of companies out there that call themselves turnkey digital signage solutions providers, but far fewer who can do so with straight faces. A company called Zero-In has been doing just that for the last decade, and has developed a nice book of business doing the whole nine yards of signage work – …
16:9 Podcasts: Sheldon Silverman On The Opportunity GDPR Presents For Digital OOH Operators May 23, 2018 by Super User If you deal with companies over in Europe, you’ve probably been carpet-bombed lately by email requests to update your subscription settings for things like product announcements. That all owes to something called GPDR, the General Data Protection Regulation that goes into effect in the European Union at the end of this week. You can count …
16:9 Podcasts: UPshow’s Matt Gibbs On Successfully Bringing Social TV To Life In Restaurants May 16, 2018 by Super User A whole bunch of startups have through the years, tried to crack the restaurant and bar business with a digital out of home advertising model that saw them put in screens and media players, hoping to claw back the costs, and more, through advertising. And a whole bunch of them – most of them, in …
16:9 Podcasts: Alan Brawn On Educating The Digital Signage Masses, & Talking Some Off The Business Ledge May 9, 2018 by Super User One hell of a lot of the people involved in some way with the digital signage business – as a vendor or end-user – have spent a day or more learning the fundamentals from Alan Brawn. With his son Jonathan, Alan runs a small San Diego-based consulting firm that has been heavily focused for the …
16:9 Podcasts: Jason Bier On How Federation For Internet Alerts Automates Critical Messaging May 2, 2018 by Super User One of the time-honored lines used in digital signage and digital out of home media is how the technology gets the right messages to the right people at the right times. That’s all had to do with marketing and advertising, but a non-profit called the Federation for Internet Alerts has a mission to get crucial …
Mark Stross Of ANC On Bringing The Spectacle Of Sports And Live Events To Digital OOH April 25, 2018 by Super User ANC got its start about 20 years ago as a rotational signage company that primarily serviced the pro sports business, and through the years, ANC has grown into a big tech services provider that’s been putting in the visual systems for many arenas and stadiums. If you see a big center-hung set of LED boards …
16:9 Podcasts: Megan Dutta On The Launch And Goals Of Women Of Digital Signage April 18, 2018 by Super User Megan Dutta and Andrea Varrone have been longtime friends in AV circles, and spoken often about putting together an organization that represented the interests and aspirations of woman in this industry. They finally saw time open up last summer and started organizing what turned into Women of Digital Signage. The group had its first gathering …
