How Aitrak Says Its AI-Driven Eye Tracking Platform Gives Creatives Superpowers January 30, 2019 by Super User It doesn’t matter how slick your software is, or how beautiful and robust a display may be, if the content on a digital sign doesn’t attract attention and hold it, at least for a bit. So tools that help track and analyze how people view advertising, packaging and other marketing messages can be incredibly valuable. …
16:9 Podcast – From ESLs to Avatars At NRF 2019 January 23, 2019 by Super User This is a special edition of the podcast, which I am pretty much whacking together myself, in the wake of running around the NRF show last week in New York. I had my handy little Tascam recorder with me, so I grabbed some quick interviews with several companies I bumped into, with the idea of …
How Chive Media Keeps Butts On Barstools, And Its Plans To Expand Its Screen Network Well Beyond Bars January 16, 2019 by Super User The big selling point for Chive TV is that the streaming channel’s five-hour mix of curated social media content keeps butts in barstools. The Austin, Texas-based company has some 4,000 bar and restaurant venues running content on one or many of their TVs, and about 500 more come on monthly – with a lot of …
What Research Says Is Working With Digital Signage In Retail Banking January 9, 2019 by Super User This week we look at how the financial services industry is using digital signage in branches, and more to the point, what works and why. Angela Vanderburg is the Digital Practice Lead for Consumer Banking and Retail Financial Services for Q Division, the retail-focused digital strategy consultancy that was launched by STRATACACHE. She’s a shameless …
Kim Sarubbi On The Opportunity And Challenge Of Lighting Up Screens In Cannabis Clinics December 19, 2018 by Super User Screens in medical waiting rooms is one of the most well established kinds of digital OOH media, and there’s been no end of companies that developed networks built around advertising-supported content. That’s now happening in the United States with medical cannabis clinics, through a pair of signage industry vets who have applied what they learned …
Why Kaan Gunay’s Digital OOH Media Startup Is Going On Rideshare Cartops December 12, 2018 by Super User There’s nothing new about media on taxi tops, but a San Francisco start-up called Firefly is trying to go about it with a different approach. Firefly describes itself as the first mobility-based SmartScreens platform – an advertising media firm that gets it footprint and scale from the rideshare industry. Firefly is working primarily with the …
Kaijus Asteljoki On Making Workplace Digital Signage Interesting, And Automated December 5, 2018 by Super User Workplace communications is one of the most active verticals in digital signage, and a big reason for that is the ability of screen technology to get important information to staff – without hoping they open and read mass emails or see posters on breakroom cork boards. The Finnish startup Valota saw the rise in business-based …
Ryan Croft of TransitScreen On Making Content That Moves People November 28, 2018 by Super User This is inadvertently turning into transit digital signage month on this podcast, having spoken lately with CHK America about epaper transit signs and just last week with Roadify, which aggregates data from transit systems. This week I’m talking to Ryan Croft, one of the co-founders of TransitScreen, which has made a mark in North America …
Scott Kolber Of Roadify On Organizing Transit Data For The Masses November 21, 2018 by Super User Mass transport data is some of the stickiest content out there for digital signage screens. It’s information people tend to want and need, and they’ll habitually look at screens to get it. Tapping into the open data from one transport authority, to show it on screens, is relatively easy. It gets more complicated when you …
Beth Warren Of CRI On How To Make Digital Signage Really Resonate In Retail November 14, 2018 by Super User Beth Warren of Creative Realities – or CRI for short – came recommended as a speaker for the DSF’s recent Coffee and Controversy event in New York. We’d never met, and while in New York, I seized the opportunity to meet up with her after the event to talk a lot about digital signage in …
