LG’s Garry Wicka On The Merits And Prospects For OLED In Digital Signage September 18, 2019 by Super User LG has gone very big on OLED displays in recent years – making the super-thin, flexible and generally gorgeous displays the centerpiece of the company’s marketing efforts at trade shows. They bend, they curve, they hang like wallpaper and for some of them, they’re see-through. I had a chance to grab a very busy Garry …
Marshall Thompson On Signet’s Laser Focus On Workplace Communications And Experience Centers September 11, 2019 by Super User Workplace communications have developed into a very active, very big vertical for a lot of companies across the digital signage ecosystem – but most of their activity has involved screens positioned around the white collar and, increasingly, blue collar workspaces. For most companies, workplaces is A vertical. For Signet, it is THE vertical, and the …
BrightSign’s Jeff Hastings On How His Little Purple Boxes Have Become Their Own Hardware Category September 4, 2019 by Super User I’ve done a podcast interview with Jeff Hastings in the past, but there’s a lot going on with BrightSign and it was time for a catch-up with the CEO. BrightSign will ship about 300,000 little purple digital signage players this year, at a clip of something like 1,200 units a day. The players have become …
Dan Baker Of AVI Systems On What It Takes To Get A Digital Signage Project Properly Planned August 28, 2019 by Super User If you are on the solutions side of the digital signage business, you have likely, at some point, had to open up and look over an RFP document from an end-user, quietly praying it won’t be too onerous and/or stupid. A lot of digital signage RFPs still – in 2019 – lead with technology, going …
Jay Leedy On How The Giant Integrator Diversified Approaches Digital Signage August 21, 2019 by Super User There are a handful of big AV systems integrators in North America genuinely active in digital signage, but I’m feeling pretty comfy saying New Jersey-based Diversified is the most active, experienced and directly knowledgeable about this industry. The company has built and then managed many of the larger networks out there, including most of the …
Vistar Media’s Michael Provenzano On The Rise Of Programmatic DOOH August 14, 2019 by Super User Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot more sophisticated, and a lot more used. Just as the digital OOH business has matured and expanded in the last few years, so have some of the key players – notably …
Tom Milner On Why Clean Screens Are More Than Just An Aesthetics Issue August 7, 2019 by Super User Much of the focus in this industry is on the hardware and software used to put digital signage networks together, and increasingly, mercifully, on content and creative. Not that much attention gets paid to the service side of the business – installing screens and fixing devices when things go wrong. Even less attention is paid …
NanoLumens’ Joe’ Lloyd On How Integrators View The LCD vs LED Video Wall Decision July 31, 2019 by Super User I sometimes get white papers and research that a vendor hopes I report on or talk about, and then decide against it because the information is hopelessly skewed in favor of that vendor. It’s a bit like those recipe pamphlets that suggest you don’t just add a cup of this, it has to be specifically …
Who Wants To Talk? July 25, 2019 by Super User I’ve had three podcast interviews deferred this week for various reasons, so if I have one up next week, it has to happen soon. There’s a running idea list I keep of people I want to talk to, but I am always open to suggestions of new interview subjects. Most typically, the podcasts are with …
Mike Kilian On The Opportunities And Challenges Of Workplace Digital Signage July 24, 2019 by Super User Just about anyone involved on the sales or management side of digital signage these days knows that workplace communications has pretty quickly grown into one of the most active and interesting verticals. With QSRs, the other hot vertical, you’re doing menus and digital promo posters. In the workplace, all kinds of interesting things are possible, …
