Chris Riebschlager On How Dimensional Innovations Approaches Big Experiential Visuals August 4, 2021 by Super User There have been numerous traditional sign companies that have, through the years, developed a sense of their ground shifting, and responded by adding a digital component to their business. A lot of the time, it hasn’t worked out so hot, because it’s just too far outside what a company knows and does. But sometimes it …
Why Grassroots Movements In UK Want Local Councils To Take Down The (LED Billboard) Ads July 28, 2021 by Super User As much as people in the digital signage industry are understandably excited and enthused by the appearance of more and more digital displays in public spaces, it’s important to remember that not everyone is in love with screens. There’s always some people who don’t like ad posters and billboards just because. But there are others …
Alberto Scirocco Of Leftchannel On The Wild West Nature Of Digital Signage Creative July 21, 2021 by Super User While the people who wake up in the morning thinking about digital signage fully understand and appreciate the value and importance of great, effective creative, there are lots of end-users who don’t quite get that part of it – and still think of display projects as AV technology exercises. It’s particularly true with large format …
AVIXA’s AV And Digital Signage Forecast Looking Positive Coming Out Of COVID Era July 14, 2021 by Super User The trade organization AVIXA invests a lot of time, resources and dollars into trying to get a handle on what’s going on in the audio-visual industry, and regularly publishes reports, briefs and even video explainers for members. One of the big efforts is an annual industry overview, and the the most recent one provides a …
David Weinfeld On How Screenverse Sells And Manages For Companies With Screens, And Higher Priorities July 7, 2021 by Super User Advertising is hard – and a lot of companies, from startups to majors, have found out the expensive way that creating and running a screen network that’s funded through booked ad spots is no walk in the park. There are lots of programmatic advertising options out there to make access to brand advertising easier …
John Steinhauer Of Barco On Creating Memorable Visual Experiences In Big Spaces June 30, 2021 by Super User Technology advances have made it feasible and relatively easy to fill large spaces, inside or outside, with big digital visuals that fill a defined space like a building lobby or other physical structure – with the idea of creating experiences that are memorable and have some sort of desired impact. It’s being done with large …
Hear About Plans For A Revived DSE From Questex CEO Paul Miller June 23, 2021 by Super User When news broke back in March that the live events and publishing firm Questex had bought the assets of Digital Signage Expo, there was, understandably, a lot of interest and speculation about whether that might mean the defunct trade show and conference would be revived. It will be, likely around the same timeframe as the …
Jay Leedy On Sony’s Different Path With Smart Displays And Software Partnerships June 16, 2021 by Super User Sony has been around digital signage for pretty much as long as the industry, but in all my time around this sector I haven’t had a particularly strong sense that the company was really serious about digital signage. Until the last year or so. First, the company attracted Rich Ventura over from NEC, and …
Christophe Billaud On How How France’s Telelogos Has Expansion Plans For Americas June 9, 2021 by Super User I first bumped into Telelogos when I started going to ISE in Amsterdam, and while I’d never heard of the company, I wandered off impressed by what I’d seen. The digital signage software company had a very solid platform and some of the deepest, most powerful device management tools I’d seen. It sounds boring, but …
How QSR Drive-Thru Is In Midst Of A Digital Transformation: Roundtable Talk June 2, 2021 by Super User The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT QSR has always been an interesting and very active sector for digital signage, with chain restaurant operators being early adopters of the technology for menu displays. But the pandemic has shifted digital screens from being a better, more cost-efficient way to manage menus to being mission-critical to …
