Ori Mor Of Wi Charge Explains How Digital Signage Displays Can Now Be Powered Wirelessly September 14, 2022 by Super User Anyone who has been on the ops or finance side of digital signage and digital out of home knows how complicated and expensive it can be to realize the simple task of getting power to a screen. It’s a particular challenge in settlings like retail – because store designers, until recently, didn’t think much about …
Paul Ciolino On How OptiSigns Differentiates Itself In A Crowded Digital Signage CMS Software Market September 7, 2022 by Super User It has been nagging at me for the last few months that I didn’t know a hell of a lot about OptiSigns, even though the Houston-based company was a main advertiser on Sixteen:Nine. That’s been fixed, having had a great conversation last week with the company’s sales director Paul Ciolino. We got into a whole …
Chad Hutson Of Dimensional Innovations On Designing Experiences With Digital August 31, 2022 by Super User Experience is one of those terms that’s being heavily used and sometimes abused these days, as companies in the digital signage ecosystem talk about what they can do for end-user customers. Everything, it seems, is somehow experiential or immersive. But what does that really mean and how does it manifest itself in projects that use …
Telmo Silva On How ClicData Aggregates And Harmonizes Data Sources To Help Optimize On-Screen Messaging August 24, 2022 by Super User Integrating data has increasingly climbed the priority list for more ambitious and involved digital signage and digital OOH projects. The big driver for that is how near or real-time data makes what’s on-screen automated and triggered, which means more timely, targeted and therefore relevant messaging. Lots of CMS software companies offer some degree of data …
Tom Goddard On How The World Out Of Home Organization Has Seen DOOH Advertising Boom In Recent Years August 17, 2022 by Super User The World Out Of Home Organization has been around for decades, but under a French acronym that didn’t mean a lot to much of the world. The non-profit changed its name from FEPE International to its new handle a few years ago, and has never looked back. It now has members from all over the …
Why Appspace Has Shifted Its Proposition From Digital Signage To Workplace Experience August 10, 2022 by Super User Appspace has now been active in this industry for 20 years, and through much of that time the software company was one of the larger players in a crowd of companies all chasing the general business opportunity of digital signage. But in the last few years the company has pivoted, in a big way, to …
How Etulipa Sees Future Billboards Being E-Paper-Based And Solar-Powered August 3, 2022 by Super User E-paper displays are, by far, best known for the little e-readers people use instead of printed books. The core technology used for those readers is what’s also being used for things like meeting room displays and updated bus stop schedule signs that run off batteries and, in some cases, solar chargers. But that’s all been …
PJ Thelen On Why RoveIQ Sees A Need And Opportunity In Digital Wayfinding For Healthcare July 27, 2022 by Super User When PJ Thelen talks about his company’s software and hardware, he focuses almost entirely on the experiences they enable and deliver, as opposed to the features and specs of the technology. It’s refreshing, because a lot of the conversation and marketing around outdoor displays for directories, wayfinding and advertising has been – at least in …
Why A Static OOH Media Firm Finally Caught The Digital Ferry, With Outdoor Solution Group’s Rosemary Valenti July 20, 2022 by Super User New York City is a massive out of home media environment, but much of the attention gets directed to the giant LED boards in Times Square, when there all kinds of other interesting and high opportunity environments that also generate a LOT of eyeballs … like the ferries across the Hudson River. Outdoor Solutions Group …
Opt-In Interactive Experience Are Going Touch-Free, Says Ameria’s Johannes Troger July 13, 2022 by Super User Health safety concerns that become top of mind for the whole planet back in March 2020 led to a lot of assumptions that the interactive display business was going to go touchless, with screens managed by mid-air sensors or perhaps by voice. That only kinda sorta played out, as touchscreen companies did just fine through …
