And now a history lesson July 24, 2007 by Dave HaynesA couple of people have pointed me today at a piece in MediaPost about NBC’s new venture into in-store TV sales. Guys like Rob Gorrie and Bill Gerba have already commented on the merits and prospects of that (I’ll say only that it will be a big wet fart unless they have truly dedicated, laser-focused sales …
Digital Signage University opens up April 2, 2007 by Dave Haynes Lisa Jachimowicz, who runs the discussion board Digital Signage Forum, has started something called Digital Signage University. The cheeky streak in me has my head working up all kinds of questions. What kind of football team do they have? Are there frat houses and do the hazing rituals involve Lyle Bunn and Stephen Platt??? Are …
Job from hell: ops guy for shopping cart screen company February 14, 2007 by Dave Haynes I have seen a few press pieces and blog posts about MediaCart, the latest company to take a stab at putting smart screens on shopping carts. Media in Canada, among others, had a piece recently about the company: “The MediaCart is hailed as an RFID marketing app innovator in that each cart has a electronic …
Tamper-goof February 11, 2006 by Dave HaynesWas in the Montreal airport yesterday, a place that seems to be perpetually under repair or upgrade. One of those new upgrades appears to be digital screens, for something, in the departure lounges. Those areas have high potential for screen media, if well conceived, because we’re talking about a seriously captive audience, sitting bored to …
Having my say February 5, 2006 by Dave HaynesI have been hanging around in the digital screen media/digital signage/captive audience networks industry since the very early days. I’ve seen a lot, and even learned a thing or two about what works and what doesn’t. I’ve looked around and seen a few industry blogs, but what I’ve read tends to be product-centric and quite self-serving. …
