DSE PR: Announce Now, Not Next Week February 19, 2013 by Super User If form holds, there will be all kinds of product and deal announcements timed next week to coincide with the Digital Signage Expo trade show. All those announcements are aimed at people like me who do what amounts to coverage of the sector. That’s exactly the wrong time to make announcements, and here’s why: I’m …
WHITE PAPER: In-Store Digital Signage November 27, 2012 by Tony Wenzel Tony Wenzel, SVP Sales at STRATACACHE, has developed a white paper on the strategy to apply to in-store digital signage – focused on banking but more broadly applicable. Wenzel is delivering technology solutions that support large-scale digital merchandising initiatives for the banking, retail, C-store, and QSR verticals. Executive Summary Bank executives routinely ask sponsors of …
DSF Pushing Standards For Higher Ed, And I Have No Idea Why October 1, 2012 by Super User The Digital Signage Federation’s Education and Standards Committees, which has academics and industry people on it, has established a set of standards to guide universities, colleges, and specialty schools on how to “develop or incorporate digital signage into their curricula.” There are courses and curricula in many universities, community colleges, and technical schools that already incorporate elements …
Rant: Your Digital OOH Network Probably Sucks September 6, 2012 by Super User Like most guys, I don’t get a medical check-up anywhere near as often as I am supposed to. But my long-suffering spouse just went ahead and booked me in. So I am sitting in the waiting area this morning, watching the people not watching the Digital OOH screen in the corner of the lounge. Yet …
Clarity Is Your Friend: Tips For Both Sides Of The Digital Signage RFP September 4, 2012 by Super User Through Preset, I have found myself involved in a PILE of RFPs in the past couple of years, helping end-users pick out the platform that best suits their needs. There are lots of variables and also lots of reasons for choices that have nothing to do with price, but price is always going to be a …
Easy as 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 … You Get The Idea July 9, 2012 by Super User It’s not. It’s incredibly easy, however, to waste time and money, and turn something on that is absent of any substantive thought and looks like hell. This is from an e-mail blast this morning that arrived in Lord knows how many inboxes. Stupid. You can talk about your toolset being easy to use. But suggesting …
Guest Post: In Digital OOH, Only The Best Remain June 25, 2012 by JamesThornton I recently launched my own Digital OOH media sales business [plug: done] and was lucky enough to be able to get it off the ground without having to enter the Dragons Den! I’ve worked in the DOOH arena for a while now, so it was the natural place for me to launch my new business. …
Guest Post: Re-Thinking The Digital Signage Approach June 8, 2012 by Michael Arnett Those within digital signage supplier circles know how easy it is to be critical of doomed projects. “Too many stakeholders,” we cry. “Poor implementations,” we roar. “No content strategy,” we howl. “The wrong people doing the wrong things,” we sigh. And so it goes … From the inside looking out, we claim to have the …
Less Whiz-Bang, More Purpose May 9, 2012 by Super User I am on the road, in the Carolinas chatting with a company about Preset. One of the things we talked about in the meeting was the whiz-bang concepts and prototypes the biggest companies in this sector plug in at trade shows or put out in really limited numbers in the field. Happily, we shared the …
Social TV Is Interesting, But Is It The Answer? March 23, 2012 by Super User There have been a pair of lengthy posts in the last 24 hours – manifestos, of sorts, on the wobbly state of the Digital Out Of Home space and calls for the industry to start thinking about Digital OOH being more aptly framed as Social TV. rVue and its founder Jason Kates issued a lengthy …
