LA Times has a look at this biz May 31, 2007 by Dave HaynesThe LA Times has had a run at the digital signage industry, talking to the usual suspects and referencing the usual stats about the expected growth of the business and so on. If you’re in this space already, there’s not much to learn. But the piece, from the Sunday paper, is not a bad primer …
User-generated ads = crap May 29, 2007 by Dave HaynesI have never quite understood the fuss about user-generated ads and content being a substantial piece of the puzzle for digital signage or media in general. A New York Times piece from the weekend, called the High Price of Creating Free Ads, backed up my general suspicion that the vast majority of the work done …
Rethinking checkout screens May 24, 2007 by Dave HaynesI have been traveling yet again, this time in the USA northeast. We had time between a big meeting and the flight yesterday to pop into a regional grocer and see what they were up to. As has been the case with other such installs, the digital network in this one was pretty hopeless. There was …
DSE is upon us May 14, 2007 by Dave Haynes I am on a plane too early tomorrow to head down to Chicago for my third Digital Signage Expo, the event formerly known as Digital Retailing Expo. My guys have a booth, as do most of the usual suspects. And those among us who don’t have booth space will be hanging around and squinting at name tags, …
Taking in The Ripple Effect May 7, 2007 by Dave Haynes My boss passed on a piece today from a media mag that reworked a press release from a relatively new company called Ripple, which is taking a bit of an interestingly different crack at running a network and selling ads in this space. Says the press release: Ripple, the first nationwide out-of-home Lifestyle Digital Media …
GSBC resurfaces with new world-beating products!!! May 1, 2007 by Dave Haynes Now that’s service. Whine and worry a little bit that a company hadn’t posted an over-the-top press release for a while and what do they do? They issue an over-the-top press release. God bless them at GSBC/Digicurve, or whatever. The latest word: Bangkok Thailand (PRWEB) April 30, 2007 — GSBC Global Thailand has acquired a …
Screens light up on Ontario Go Trains April 23, 2007 by Dave Haynes I spent about three years bouncing along the Lakeshore West Go Tranist line commuting by rail from my suburban home to downtown Toronto, looking now and then at the utterly useless LED scroller thing installed in the passenger compartments. Some company tried for many years to sell that as an ad medium but had precious …
"The problem is these people don't know who to believe" April 23, 2007 by Dave HaynesThe St. Paul Pioneer-Press (good paper, by the way) has a piece about the industry and hangs it on 3M, which is either one of the biggest, or THE biggest, employer in the Twin Cities area. It goes through all the usual stuff about it being fast emerging and the pot of money at the …
Will agencies and buyers book spots online? April 19, 2007 by Dave HaynesThere has been much noise about Google moving beyond online advertising and trying to take its model into mainstream media, and emerging media such as digital sign networks. Along with this behemoth, eBay is working on a media buying marketplace, and there are much smaller companies trying to get traction in this space – the …
Next mixer two weeks out, but who's the host??? April 18, 2007 by Dave HaynesOK, it has been a couple of weeks since the last industry mixer and we’re trying to keep to a reliable pace of once a month. BUT, we need someone to step up and ID a time, date and venue – ideally week one May. Here’s the deal – You work in the industry. You …
