Retail Study Offers Empirical Evidence That Screens In Stores Really Do Drive Significant Sales Bumps January 19, 2026 by Dave Haynes Adoption in digital signage for retail has long been throttled by skepticism about the true bottom line business aspects of the technology, but a 2025 study across a bunch of stores and marketing campaigns lays down how the whole thing really does work. In short, researchers analyzed data from 237 advertising campaigns across roughly 30 …
DSF’s Joint NRF Booth Shows Rivals Can Share Space – and Still Win January 15, 2026 by Antonia Hamberger Almost all digital signage companies operating in the U.S. retail market will agree that NRF is among the top trade shows when it comes to actually generating business from a show-floor presence. But even a tiny space at the Javits Convention Center comes at a rate that’s unrealistic for many mid-sized companies. That’s why the …
Microsoft’s First MDEP Digital Signage Solution Debuts at NRF January 14, 2026 by Antonia Hamberger When Microsoft first rolled out the Microsoft Device Ecosystem Platform (MDEP) in 2024, it largely flew under the radar of the digital signage industry. MDEP was originally introduced as an Android-based operating system designed initially for meeting room devices — think Teams Rooms hardware, collaboration bars, and other purpose-built endpoints that needed strong security, predictable …
NRF 2026: Why AI, Not Displays, Sets the Agenda January 12, 2026 by Florian Rotberg NRF 2026 officially opened its doors on Sunday. More than 1,000 exhibitors are showcasing the latest retail technology innovations at the Javits Convention Center. As in previous years, around 40,000 trade visitors from more than 100 countries are expected to attend. invidis toured the exhibition halls and surrounding areas to assess the mood and emerging …
