Ad Age's marketer of the year, Ford, does great DOOH spots October 18, 2010 by Dave HaynesFord just got cited by Advertising Age as its 2010 Marketer of the Year. It would seem an honor well-deserved as the automaker has worked its way through really lean times without a bailout and by producing vehicles that people wanted to buy for reasons beyond patriotism. I mention this because of all the automakers, …
DS Today: DPAA developing creative guidelines, planning tool October 18, 2010 by Dave HaynesThe Digital Place-based Advertising Association has been pretty quiet since its name change (from OVAB) and the departure to RMG of president Suzanne La Forgia. But the DPAA’s new head Susan Danaher has surfaced in an interview with Digital Signage Today, which is now up on the portal site. It’s a lengthy, particularly for DS …
This week's Top 5 Digital Signage Posts October 15, 2010 by Dave HaynesSo some weeks I have a pile of posts, some like last I barely have five. This week, a fair number. Here’s the Top Posts, based on reader traffic: My thoughts on the DSE Industry Forum (It was really good) A look at little-known content rendering farms, and how they could help digital signage firms …
Flypaper's digital signage content creation suite adds interactive tools October 6, 2010 by Dave HaynesOne of the companies I made a point seeing at Digital Signage Expo earlier this year was Phoenix-based Flypaper Studio, which has a Flash and motion graphics creation tool that it was just starting to angle into this sector. I’d been watching the company for a while, but this was the first sign of the guys …
The other couple: DSA and CETW now BFFs October 4, 2010 by Dave HaynesThe Digital Screenmedia Association (DSA) has – SURPRISE!!! – formally hooked up with Customer Engagement Technology World (CETW), the trade show formerly now as The Digital Signage Show, or even more so, as Kioskcom. CETW is now officially the trade show of the DSA, with the first event (informally) set for next month in NYC, …
Are DOOH networks in big retail tainted? October 4, 2010 by Dave HaynesThe venerable trade publication Advertising Age has a piece up called “In-store TV Still Fighting For Respect — And Marketing Dollars.” OK. Agreed on the headline. Then there’s the kicker, secondary headline: “Why a Little Something Called the ‘Taint’ Still Matters.” The premise here is that the digital retailing medium has a taint about it …
RMG adds to footprint with taxi screens September 28, 2010 by Dave HaynesReach Media Group has added another 5,000 screens to its available inventory, and like in other recent deals without eating all the capex costs, by working a deal with Taxi Magic, which has advertising bundled with its fare payment system in cabs. Says a release: RMG will provide a localized video entertainment solution that will …
NanoLumens screens named among top tech innovations September 27, 2010 by Dave HaynesCongratulations to the guys down in Atlanta behind NanoLumens, who were cited today as a runner-up in the Wall Street Journal’s Technology Innovation Awards. Given the other runners-up were Nokia and Ford Motor Co., that’s a fairly impressive accomplishment. The winner in the category was a Taiwanese company that does paper-thin displays. NanoLumens, if you …
Will trade ruling lower flat panel prices in Europe? September 22, 2010 by Dave HaynesFrom Chris Sava and Display Alliance News comes word that the European Union will not appeal a ruling this summer that it has to stop imposing a 14 per cent tariff on imports of high-end LCD flat panels. The World Trade Organization had ruled that the EU was slapping on the tariff for anything bigger …
DS Talent Pool: Tom McGowan September 20, 2010 by Dave HaynesTom McGowan and I met on my first day on the job with BroadSign, having been enticed to join the team. He impressed me right away, because he spoke his mind and knew the technical side of the business like few I’d run into through the years. He’s the subject of my latest Talent Pool …