Querin joins Zoom rival KB Media May 3, 2011 by Dave HaynesToronto-based KB Media has hired on Andy Querin as president and chief operating officer of the Digital OOH company, a few months after parting ways with competitor Zoom Media, where he was president. “Andy is a major acquisition for KB Media and will play a vital role in cementing our position as Canada’s most effective ad …
NY Times directly enters digital place-based ad business May 3, 2011 by Dave HaynesThe companies that are, if the media analysts are correct, making real money in digital out of home are those selling into the pre-shows in moviehouses. PQ Media estimates cinema advertising is a $600 million-plus business in its DOOH media revenue forecasts – by a wide margin the biggest dog in the digital place-based media …
DPAA adds three new members to roster May 3, 2011 by Dave HaynesThe Digital Place-based Advertising Association has bulked its numbers up a bit more by adding PlaceWise Media, DOmedia, and Ayuda Media Systems to its roster. That’s 32 in total, and seven new in 2011. New member rules tie fees more closely to company size and revenue, whereas the old system had a BIG fee for …
RMG does deals with Groupon, intros NFC play for Digital OOH April 28, 2011 by Dave Haynes I’m not so sure I agree with the strategy of releasing a gush of announcements, but the said gush I just got from RMG Networks is pretty interesting. CEO Garry McGuire did a keynote at CETW this morning and along with talking about how Digital OOH and OOH TV hit consumers throughout a day, he …
Introducing DOOHgood: digital screens for relief efforts and causes April 28, 2011 by Dave HaynesDOOH4relief was the near-instant and widely embraced effort to use Digital OOH and digital signage screens to drive donations to the Red Cross societies in several countries to relief efforts in Japan. We need to develop some numbers around that still, but what was clear is that the spots produced by companies ran on scores …
Ardinger new president of Digital Screenmedia Association April 27, 2011 by Dave HaynesNanonation’s Brian Ardinger is the new president of the Digital Screenmedia Association. Ardinger, the SVP & Chief Marketing Officer for Nanonation, was named at the same time as a new advisory board. Brian is on the right in this photo. Other officers elected include: Executive Vice President – Digital Signage: Lou Giacalone, Founder CoolSign, Haivision Executive …
First responder-focused digital signage network starts to roll April 20, 2011 by Dave HaynesIt has to be at least three years ago, probably more, when I was in touch with a retired firefighter who was putting together a screen network targeting first responders in the U.S. and Canada. The idea was to put screens in all the firehalls and base stations and run relevant programming for them. The …
signagelive now lets clients run platform in language of choice April 20, 2011 by Dave HaynesNew digital signage software releases don’t get a lot of play here because once I start doing that, I am opting in on relaying an unending torrent of stuff. But …. now and then stuff comes along that’s a little different or important. UK-based signagelive (note: I do some writing for them and CEO Jason …
DSA announces industry excellence award winners April 18, 2011 by Dave HaynesThe Digital Screenmedia Association has announced its inaugural Industry Excellence Award winners, honors intended to recognize the best digital signage, mobile and self-service kiosk technology deployments across a variety of vertical market segments. The list below lists the winners and, nicely, provides the backgrounders on what the projects were about and point to videos so you can …
Looking at the Digital OOH numbers game April 16, 2011 by Dave HaynesThe MediaPost Digital OOH Forum on Thursday in New York had several very solid panels. One of the things that struck me in watching the live stream through the day was the network numbers game. Patrick Quinn of PQ Media did his thing on where the sector is at and going, and indicated there were …
