Vistar Media Adds Happydemics Brand Lift Measurement to DooH Platform March 12, 2026 by John Berkovich Vistar Media has integrated brand lift measurement tools from Happydemics into its global programmatic digital out-of-home platform, giving advertisers a way to measure how DooH campaigns influence brand perception. The integration brings Happydemics’ recall-based measurement methodology into the Vistar ecosystem, allowing advertisers and agencies to evaluate campaign performance across metrics such as ad recall, brand …
Screencloud Appoints New CEO as Mark McDermott Moves into Product Role March 12, 2026 by Antonia Hamberger The UK software firm Screencloud has appointed Cédric Guyot as its new Chief Executive Officer. Co-founder Mark McDermott will move into the role of Chief Product Officer, taking direct responsibility for the development of the company’s digital signage CMS platform. The leadership change comes as Screencloud looks to scale its operations and commercial reach following …
LED Studio partners with Cree LED on Architecture for Next-Generation Displays March 11, 2026 by John Berkovich LED Studio has announced a strategic partnership with Cree LED to introduce a new generation of LED display technology built around a simplified system architecture. At the center of the collaboration is Cree LED’s Optilamp LED component, which integrates much of the circuitry normally distributed across an LED module directly into a single diode. The …
Triumph Motorcycles Upgrades Factory Visitor Experience with Nowsignage March 11, 2026 by John Berkovich Triumph Motorcycles has deployed a new digital signage platform at its Factory Visitor Experience in Hinckley, England, giving the company greater flexibility to manage content across screens, projectors, and blended displays from a single interface. The system, powered by Nowsignage and implemented with AV specialist Noise Boys, allows the team to quickly update exhibits, support …
British Airways Training Academy Deploys Unicol Mounts for Aircraft Door Simulation Displays March 11, 2026 by John Berkovich British Airways has installed custom mounting systems from Unicol Engineering at the airline’s Global Learning Academy at Heathrow Airport, supporting aircraft door training screens and interactive displays used by flight and ground crew. The installation was delivered with SPC Group, which specified the mounting systems for the project. The British Airways Global Learning Academy hosts …
Caltech Sues Zoom Over Alleged Infringement of Videoconferencing Technology March 10, 2026 by John Berkovich The California Institute of Technology has filed a patent infringement lawsuit against Zoom Communications, accusing the videoconferencing company of using technology developed by the university without authorization. The complaint, filed in the U.S. District Court for the District of Delaware, centers on U.S. Patent No. 8,316,104, which covers technology designed to improve the performance of …
Sphere’s Exosphere To Host Live Mobile Game Promotion For Las Vegas Visitors March 10, 2026 by John Berkovich Visit Las Vegas is turning the LED exterior of Sphere into an interactive gaming platform for a one-night promotion designed to engage audiences both online and on the Las Vegas Strip. The event will take place on March 13. Developed by Sphere Studios, the promotion allows registered players to participate through the CodeMatch.com website while …
New Smart City and DooH Network Planned for Inglewood Sports District March 9, 2026 by John Berkovich A new street-level display network is scheduled to launch in Inglewood this April, part of a broader effort to prepare the city’s sports and entertainment district for the 2026 FIFA World Cup. The network, called EON, is being developed by Wow Media and will deploy modular digital display pods across key corridors around major venues …
Target Plans Major Store Upgrades And Technology Investments March 9, 2026 by John Berkovich Target says it plans to invest heavily in store upgrades, technology and customer experience as part of a broader strategy aimed at returning the retailer to sustained growth. The Minneapolis, USA-based company outlined the plan during a financial community meeting, announcing more than $2 billion in additional spending during 2026 focused on store operations, merchandising, …
Portrait Series Celebrating Immigrant Women Appears on Ocean Outdoor Screens Across Glasgow March 9, 2026 by John Berkovich Oil portrait paintings of women from diverse cultural backgrounds are appearing across digital out-of-home screens in Glasgow as part of a public art campaign for International Women’s Day. The campaign, displayed on screens operated by Ocean Outdoor, features large-format images of 15 women who live and work in the city. The portraits are based on …
