DOOHgood: Help the US tornado victims by running Red Cross spots May 24, 2011 by Super UserThe mind-boggling visuals that have rolled in from Joplin, Missouri in the aftermath of Sunday’s EF-5 tornado hit was enough to get DOOHgood into action a little earlier than planned. We wondered about it after the tornadoes in Alabama, but this event – which has taken at least 116 lives – reinforced the need to …
Apple’s use of iPads for merchandising displays big moment for digital signage sector May 22, 2011 by Super User When the original Apple iPad was first announced in early 2010, lots of people in the digital signage sector were intrigued by the idea of these little all-in-one players and screens being parked at the shelf-edge in retail. After all, the units offered connectivity, thin footprint, gorgeous screen and full interactivity in something that cost …
TV ratings down, ad rates up: figure that out this weekend May 20, 2011 by Super UserFrom MediaPost, wrapping up the TV upfront week in New York that, according to estimates, may have seen as much as $9 billion allocated to TV advertising. If the Big Four networks are indeed able to command significant price increases in the upfront market, it will again be remarkable just how vast the spread is …
OMD and Ronald McDonald House big winners at CODACAN's Adlympics May 20, 2011 by Super UserCODACAN managed to squeeze in its second annual Adlympics this week without getting waterlogged, a victory given how damp it’s been in the Great Lakes and eastern seaboard the last, well, forever. The event – which has teams of ad agency people competing in fun mental and physical games – was run at the old …
Adcentricity adds pair to Toronto sales team May 19, 2011 by Super UserI know Adcentricity was looking to add to its Canadian sales team, and evidently the search is done and the new people are in place. Liz Baynes comes out of the agency business and more recently has been on the other side of the table doing media sales. Silvia Ibarra has a background in advertising and …
Weinfeld signs on with ScreenReach as CSO May 18, 2011 by Super UserAnother one of the kids leaves home … UK-based social-mobile start-up ScreenReach Interactive is establishing a full-time US presence and has brought David Weinfeld on as its man on this side of the pond, as well as the small firm’s Chief Strategy Officer. David has been a part of The Preset Group pretty much since its …
EnQii and Minicom merge; now doing "multichannel message management" May 17, 2011 by Super UserWhen Minicom started making noises about a big announcement this week, my assumption was that it was probably big from their own perspective, and figured it was more detail on how their management tools integrate with Scala. Well, I was just a wee bit wrong. The Inbox this morning had news of the Israeli firm …
DPAA adds DSF and Brazil's Digital OOH member body May 16, 2011 by Super UserThe Digital Place-based Advertising Association has added a pair of associations to its member roster – the US-based Digital Signage Federation and ABDOH, The Brazilian Out-of-Home Association. Founded in April 2008, ABDOH has 16 Digital OOH network operators as members and, reports the DPAA in a release, has a mandate to “disseminate information about the DOOH …
Strategy Institute going ahead with 6th annual DS Investor conference in NYC May 16, 2011 by Super UserThe Strategy Institute has cut out its other events aimed at this sector, but is going ahead with plans for what will be the 6th annual Digital Signage Investor Conference in New York, October 25-26. The draft agenda has been schemed up and there are just a handful of confirmed presenters so far, including: * Virginia Cargill, …
The Pandora's Box of Pay Per Look in Digital OOH Advertising May 15, 2011 by Super UserMontreal-based Ayuda Media Systems is among many company showing its pots and pans at the big Screen Media Expo event this week in London. One of the big things it will be talking about is its integration of Intel’s anonymous video analytics technology. Ayuda first started talking at DSE earlier in the year about the …
