A closer look at iSign-Pinpoint Digital OOH deal August 4, 2011 by Super User Anyone who has been around Digital OOH sector in Canada for awhile knows the long story of the network in convenience stores operated by Quebec-based Couche-Tard (known as Mac’s stores in English Canada). A deal to put a network in there was off and on, off and on, for what seems like years – the …
iGotcha tees up golf-focused Digital OOH network July 12, 2011 by Super User Several companies have, over the years, had runs at installing Digital OOH ad networks in the high traffic areas of nicer golf courses out there – the theory being the audience skews high on household incomes and luxury tastes, so what a great way to reach them. Not a lot, if any, have thrived as …
More details on the IndoorDIRECT-Taco Bell Digital OOH deal July 7, 2011 by Super UserThe IndoorDIRECT announcement last week turned a lot of heads, as is usually the case when a company announces a deal that makes it one of the larger players in an entire sector. The release was a little light in details, so I asked the firm if they could fill in some blanks. VP Marketing …
Pattison's $324M deal bags static and Digital OOH ad contract with Toronto transit system July 7, 2011 by Super UserWhen Pattison Outdoor Advertising acquired Onestop Media Group earlier this year, a couple of thoughts jumped into my head: 1 – They were buying into a lot more technical insight and capability for Digital OOH than they had up to that point; 2 – They were positioning the company to win the renewal for the …
Albregts leaves Samsung for AmEx gig July 6, 2011 by Super User I’ve never actually met Doug Albregts, but was impressed with what he had to say a few weeks ago when he was talking about the commercial display panel business and digital signage prospects at the DisplaySearch/InfoComm conference. I figured I’d end up chatting with him at some point, but that’s probably not on (or relevant) …
enVu grows interactive mall network by more than 50% through new REIT deal July 6, 2011 by Super UserenVu, which does sponsor-driven interactive floor projections in malls, has lifted the veil on a deal done with one of the larger U.S. shopping center groups – growing the installed base by roughly 53 percent. The deal with real estate investment trust General Growth Properties (GGP) got the company – a subsidiary of the software …
Digital signage sector had a pokey Q1, but improving now: PRI June 30, 2011 by Super UserThe Platt Retail Institute says Q1 of this year was very pokey for the North American Digital Signage industry, showing the first overall decline in almost two years. PRI’s quarterly index, which compares Q1 2011 to Q4 2010, reports: The Current DS Index is down sharply from the 3.82 percent increase last quarter and fell …
LocaModa fires up social media-driven Community Board for Digital OOH networks June 29, 2011 by Super UserLocaModa has announced a new service called Community Board 1.0 that allows any network – at least in theory – to integrate a broad, dynamic social element to the programming mix they power for clients. Graphically, says the release, Community Board 1.0 looks like a traditional community board and features the ability for consumers and …
indoorDIRECT closes deal to roll out to 5,600 Taco Bells June 29, 2011 by Super UserIndoorDIRECT has reached a long term deal with Taco Bell Corp. to install the Restaurant Entertainment Network in all 5,600 QSRs in the U.S., creating a Digital OOH network with a monthly reach of 48 million people. The set-up includes in-store TV and free Wi-Fi – the latter being a mechanism to pull people in …
Sightings: Interactive product locator in Canadian Tire June 29, 2011 by Super User I have known the guys at Toronto-based Jibestream for more than a year and (disclosure) done some work with them here and there. They do interactive work for public-facing screens and have developed some very nice stuff, like a GIANT interactive wayfiding/directory piece in the concourse of Toronto’s Pearson T1 airport terminal. They have a …
