Report: McDonald’s green-lights 800-site Digital OOH test October 18, 2011 by Super User There is a running joke in this sector about the number of software, hardware and ad network companies that have the golden arches of McDonald’s on the Client page of their presentations. EVERYONE somehow or other manages to turn a little local deal with a franchise-holder into McDonald’s being among the clients. But there now …
French firm VITEC acquires OOH Video October 17, 2011 by Super User The French firm VITEC has acquired the digital signage side of the one of the early players in the digital signage space. VITEC Multimedia has purchased the “business Activities” of Vancouver-based OOH Video. “With this purchase, says the release, VITEC now adds industry-leading multi-channel digital video playback and Digital Signage products to its already enriched …
Luxury retailer Fresh builds big digital into flagship store’s design October 13, 2011 by Super User A couple of years ago I was dealing with a cosmetics retailer that wanted to do a big display wall in the store, but didn’t want to use display panels because of the seams. Well, I said, you could do projection but that’s not going to work well from the front, but it would be …
RMG adds “business celebrity” Hayzlett to board October 12, 2011 by Super User RMG Networks have added something of a business celebrity – but one with some actual street cred – to its board of directors. Jeffrey Hayzlett is the author of the business bestseller The Mirror Test and a former CMO for Kodak. He is now CEO of The Hayzlett Group. “Jeffrey is a marketing celebrity and …
rAVe: InfoComm survey suggests AV economy still healthy October 12, 2011 by rave InfoComm’s October 2011 Economic Snapshot Survey indicates that the market is stable, but not quite as rosy as AV dealers and design consultants predicted. The most recent InfoComm Performance Index (IPI) is 68.0, indicating that the AV industry has been experiencing sustained stability for the past six months. This index falls short of the 72.7 …
Walmart goes hyperlocal on screens with deals and content, but … October 11, 2011 by Super User Walmart is launching new messaging technology that localizes marketing messages based on what’s going on in the area and things like the weather. Sound familiar? Sure, it sounds like database-driven digital screen content. Yay! Except the screens, in this case, are PCs, tablets and smartphones. The retailing giant has announced the My Local Walmart Facebook app, …
Forrester Research to talk mobile engagement in DSA webinar next week October 11, 2011 by Super User The Digital Screenmedia Association is running a webinar next week looking at mobile strategies and opportunities and featuring Julie Ask of Forrester Research. The Oct. 18th timing is slightly curious, and unfortunate, as the Strategy Institute has its conference on in NYC at the same time and others will be on their way to that city …
GoGo getgets lotto machine giant as ad partner October 11, 2011 by Super User The lottery business has long been seen by business development guys as one of those sectors they’d love to crack the code on, and win some business – for the simple reason that lottery points of sale tend to be counted in the 1,000s, not the dozens or 100s. One of the ways in would …
Follow The Money Dep’t: New VSS Forecast Shows Big Growth For OOH & DOOH September 30, 2011 by Super User Out-of-Home Media’s compounded annual growth rate is predicted to be at 9.2% in 2015, making it a $12.08 billion industry in the US based on “accelerated gains in traditional OOH and the continued roll-out of digital OOH screens and signage.” That’s the word in the new omnibus media and communications industry forecast by Veronis Suhler …
Nielsen confirms the obvious, or is there more to it? September 30, 2011 by Super User Research from Nielsen released the other day drew the forehead-slapper conclusion that advertising shown on multiple platforms substantially increases recall, as opposed to just seeing the ad on TV. My initial reaction was, “Well … yeah. Of course.” But I also thought, there had to be some reason Nielsen, working with Google, had looked into this. …
