ABC media sales takes a Taxi TV ride December 1, 2011 by Super User There are vastly differing opinions as to whether Digital OOH should get a slice of the TV spend pie, and as many opinions on whether the medium can be sold like TV. Both will get a test starting next month as the ABC TV network’s national and local ad sales people try including screens in …
United Nations agency worried about digital signage standards. No, really … December 1, 2011 by Super User When I saw a news release from the International Telecommunications Union wringing its hands about the need for interoperability in digital signage, my natural reaction was: “What’s the International Telecommunications Union???” I looked it up in and went a little cross-eyed when I saw the ITU is a United Nations agency, based in Geneva, Switzerland, with …
ADFLOW Health announces massive 4,700-store network November 30, 2011 by Super User ADFLOW Health Networks has done a very nice deal with the Rite Aid retail pharmacy chain to put its biometric screening kiosks – branded as Personal Health Centers – in all US locations. The deal quickly turns ADFLOW’s network into the largest network of its kind, and represents what sounds like a very aggressive push into this sector. …
Cell phone consumer tracking at US malls shut down November 30, 2011 by Super User There was a substantial fuss stirred up last week with word that a couple of shopping malls in the US (the Promenade Temecula in Southern California and Short Pump Town Center in Richmond, VA) were doing a little consumer intelligence using cellphone-tracking technology. That technology just established shopper patterns as people moved around the malls …
DisplayPort adoption rates climbing fast November 30, 2011 by Super User The Video Electronics Standards Association, or VESA, is reporting a significant rise in the number of commercial panel makers and product that now have DisplayPort connections. VESA says Hewlett-Packard, Mitsubishi, NEC, and Samsung have released more than 50 digital signage displays that use DisplayPort in the last 12 months. “The momentum seen in digital signage …
rAVe: Panasonic to Shutter Sanyo Brand by April 1st November 29, 2011 by Super User Although it’s not been announced officially to the market yet, rAVe has learned that Panasonic is planning to totally eliminate the Sanyo brand by April 1, 2012. The details are not being made public yet, but we’ve learned that the Sanyo product line will cease to exist by the end of Q1 2012 and most …
rAVe: DSE announces 10 pre-conference educational sessions November 29, 2011 by rave Digital Signage Expo has released detailed on 10 educational programs set for Tuesday, March 6th as part of its pre-conference curriculum. The courses include: The Digital Place-Based Advertising Summit designed specifically for Brand Marketers, Advertising professionals and digital place-based network operators. The Digital Signage Certified Expert (DSCE) Program designed for those whose professional involvement requires a …
iSign Signs With BroadSign For Sign Network November 23, 2011 by Super User Mixed impressions rule the day over word that my old colleagues at BroadSign have bagged the software deal for a rather large Canadian Digital OOH network. At somewhere between 1,400 and 5,600 licenses, it’s a godzilla deal up here amongst the roaming caribou and wandering bands of concussed former NHLers. However, the deal is with iSIGN …
Updated: Kinetic says Eyes On not mandatory for OOH buys in New Year November 21, 2011 by Super User Kinetic Americas has clarified a news story yesterday that suggested the media planning agency was no longer going to buy any Out Of Home that was not measured by the Traffic Audit Bureau for Media Measurement’s “Eyes On” ratings. The story suggested the world’s largest planner and buyer of OOH would only buy Eyes On-rated media starting …
ScreenScape gives free trial subscriptions in deal with Panasonic November 15, 2011 by Super User So when I saw the headline Unleash The Power of Place-based Media, I immediately thought of Keith Kelsen and his book of pretty much the same name. The title always makes me think of growling baritone voices and monster truck rallies, and gets my attention. But turns out this headline just “borrowed” that phrase, and is …
