Adcentricity Buys Proximity Marketer August 7, 2012 by Super User Adcentricity has been very quiet since its acquisition by Bee Media back in April, and a couple of runs through the company’s site has not left me entirely grounded on what it now is or does. But, evidently mobile marketing is part of the mix. The company announced today “the acquisition of the business of …
Does The Digital Signage Sector Really Need A Seal Of Professional Excellence? August 7, 2012 by Super User The Digital Signage Federation sent around a note today announcing a Seal of Professional Excellence for the industry – something a company can get if it adheres to the DSF’s Professional Standards I guess I’d know even existed were I a member. “Derived from the Privacy Standards that were developed by the Standards Committee,” says …
Adspace Gets Access 360’s Mallvision, And With It, Vertical Dominance August 7, 2012 by Super User When you are #2 you can either try harder, or try something else. Access 360 has gone the “something else” route, making the word official that it is getting out of the shopping mall media business and focusing on its other vertical: sports venues. The assets and presumably the contracts for its Mallvision program have …
MediaTile’s Assets Picked Up By Toronto’s Corum Digital Corp August 6, 2012 by Super User Toronto-based Corum Digital Corporation has bought the assets of Scotts Valley, California-based MediaTile, the second company picked up by Corum in the past year or so. The deal doesn’t come with any announced numbers, but MediaTile was thought to have been struggling fairly mightily for the last couple of years, so this was probably – …
LocaModa Enters US Presidential Race (Well, Sorta Kinda) August 1, 2012 by Super User Months ago I asked a guy who has worked in politics inside the Washington, DC beltway whether things like real-time smart phopne polling and social had a role at big political events in the 2012 US National elections. No way, he said. Too little control over the message, and therefore too much risk. Made sense. …
PRN Renews In-Store Deal With Costco; Adds 3D July 30, 2012 by Super User Premier Retail Networks has renewed its in-store media network deal with wholesale giant Costco, and is adding a 3D content channel to its programming. PRN has been in Costco since 2004, and has screens running in some 400 of the giant big box stores. Unless I missed it, the network does not extend into Canada. …
Canada’s Olympics HQ Gets Interactive Christie Display Walls Through Games July 30, 2012 by Super User Christie Digital has worked a partnership with Canada’s Department of Foreign Affairs and International Trade’s that sees a couple of big display walls running through the Olympics at Canada Olympic House in Trafalgar Square. The space is the Canadian Olympic Committee’s space for athletes, families and friends, and is also something of a trade mission …
3D Display Firms Sign LOI For Acquisition July 26, 2012 by Super User The consolidation and shakeout on the software side of this sector is also happening on the niche display side. A glasses-free 3D display firm is in the process of acquiring another firm doing the same thing, albeit in different ways. Tulsa-based 3DIcon Corporation, which does volumetric, three-dimensional display technologies, has reached a letter of intent …
Colombia’s Biggest Digital OOH Player Goes With BroadSign July 24, 2012 by Super User BroadSign has bagged the deal to provide the management and ad targeting platform for Colombia’s biggest digital signage network operator, Enmedio Comunicacion Digital. Enmedio Advertising Networks has screens in more than 830 high-traffic venues across the country, while a corporate business unit has 150 screens running for high-profile companies such as Citibank, Dupont and Coca-Cola. …
LG Gets EzSign TV On Shelves At Fry’s, But Will It Sell? July 24, 2012 by Super User LG is taking a crack at trying to sell a bundled solution out of retail, aimed presumably at the small business crowd that doesn’t know much beyond the basic “want” of a screen running stuff in their venues. The question is whether that crowd – which will tend to be driven by price and oblivious …
