Adform Drives High-Impact DooH Campaigns for AMC+ and Vodafone Germany October 31, 2025 by John Berkovich Adform’s new programmatic Digital-out-of-Home (DooH) feature has supported campaigns for AMC+ and Vodafone Germany, generating nearly 500,000 verified impressions in under two weeks. For AMC Networks International Southern Europe, Adform’s visual inventory map was used to select 61 Clear Channel screens around Madrid’s Cine Callao to promote the premiere of Daryl Dixon España. The campaign …
New Digital Windows Bring Banff’s Summit Views to Life — Even in the Clouds October 31, 2025 by John Berkovich Visitors riding the Banff Gondola no longer need clear skies to see the Rockies. Pursuit Collection, which owns and operates the Banff Gondola Summit Experience, has added a digital installation that recreates the mountain panorama when fog or clouds block the view. Developed in collaboration with Electrosonic, the new Scout Panels combine large-format design with …
E Ink Sees Growing Green Signage Demand in Japan, Partners with AUO and Stellarlink October 31, 2025 by John Berkovich E Ink has partnered with Japan-based IT solutions provider Stellarlink to deliver a new e-paper signage line using E Ink’s Spectra 6: the J-Poster, an A2-sized domestically produced signage solution, and the Aecopost, a 31.5-inch model manufactured through AUO Display Plus. Both solutions are designed specifically for the Japanese market where Taiwan-based E Ink sees …
Diversified Names Industry Veteran Paul Lidsky as CEO October 30, 2025 by John Berkovich Diversified has appointed longtime technology executive Paul Lidsky as its new CEO, marking a strategic move to accelerate the company’s next phase of global growth. Lidsky, who has chaired Diversified’s Board of Directors since 2023, steps into the leadership role with over 40 years of experience building and scaling technology services companies. Lidsky succeeds amid …
Selleys Turns Product Test Into Street Challenge — And the Glue Wins October 30, 2025 by John Berkovich Selleys, with the help of advertising agency Howatson+Company, put the brand’s Liquid Nails adhesive to the ultimate test with a bold public stunt inviting Aussies to pry real objects off a billboard — and keep them if they could. The “If You Can Take It, It’s Yours” campaign saw a kayak, an arcade machine, and …
Midwich Reshapes North American Leadership, Names Ghyslain Berger CEO October 30, 2025 by John Berkovich Midwich Group has restructured its North American leadership to strengthen regional coordination while maintaining operational independence for its U.S. and Canadian businesses, Midwich US and SFM. The move formalizes a unified executive framework aimed at expanding market reach and delivering greater value to partners across both countries. Ghyslain Berger, formerly president of SFM, has been …
Eletromidia Strengthens National OoH Leadership with Urbana Mídia Acquisition in Belo Horizonte October 30, 2025 by John Berkovich Eletromidia, one of Latin America’s largest out-of-home (OoH) media companies, has acquired 100 percent of Urbana Mídia, Belo Horizonte’s leading bus-shelter media operator. The move solidifies Eletromidia’s position as the dominant player in Brazil’s third-largest advertising market and underscores its strategy of expanding its urban footprint through targeted acquisitions. Urbana Mídia holds a long-term concession …
LG OLED Captivates London With Blend of Art and Technology October 29, 2025 by John Berkovich London became the center of artistic activity this October as Frieze London 2025 brought together artists, curators, and audiences. Among the participants was LG Electronics, which presented works exploring the intersection of art and technology through LG OLED ART. At the fair, LG displayed works by Se Ok Suh – a pioneer of modern Korean …
PPDS Promotes Bruce Wyrwitzke to Senior Director of Sales for North America October 29, 2025 by John Berkovich PPDS has elevated longtime team member Bruce Wyrwitzke to oversee all North American sales operations, part of the company’s ongoing strategy to expand its presence across the region. Wyrwitzke, who joined PPDS in 2021 as Sales Director, will now lead all sales operations across product categories including digital signage, dvLED, interactive displays, videowalls, and professional …
KAFD, Samsung Sign Smart City Collaboration Deal that Includes Digital Signage October 29, 2025 by John Berkovich King Abdullah Financial District and Samsung Electronics will jointly explore integrated smart city technologies to enhance digital infrastructure and urban experiences in Riyadh, Saudi Arabia. The King Abdullah Financial District Development and Management Company (KAFD DMC) has signed a Memorandum of Understanding with Samsung Electronics to collaborate on smart city infrastructure and digital innovation within …
