Arbitron study suggests fast food outlets are a solid media environments April 11, 2008 by Dave Haynes Digital media network operator Indoor Direct has released results of a study run by Arbitron that validates the quick-service restaurant industry as a prime audience for in-store digital media. The study, done in Wendy’s, Denny’s, Hardee’s, Arby’s, and CiCi’s Pizza stores, indicates nearly 100 million people – about 42% of the US adult population – …
Someone finally runs with digital picture frames as a DS network April 11, 2008 by Dave Haynes As digital picture frames have started turning up for sale just about everywhere, and grown more sophisticated, it was only a matter of time until someone decided to use the wireless-enabled ones to run a network. Tethered versions have popped up in the past, including one in Montreal that embedded photo frames in hand dryers …
JADN: Gerba's take on key advice for newbies April 10, 2008 by Dave HaynesSmart people would look on a map of the northeast, think for a second or two, and conclude that driving from Montreal to Manchester, NH makes a a lot more sense than flying. So here I sit in row 7 of 9 on something called a Beech 1900D, in hour five of my 6-plus hour …
Captive Channel quietly builds national footprint April 9, 2008 by Dave Haynes In the run-up to my JADN presentation I made a few phone calls around to some network operators who I was told I should mention – Toronto’s Captive Channel among them. VERY quietly, this company has built up a screen network that has cornered the independent and small chain grocery channel in Canada. What’s interesting …
Sharp re-announces new signage software … I think April 3, 2008 by Dave HaynesPerhaps borrowing from the wily ways of politicians, who love to re-announce funding for projects, Sharp has re-announced it is in the digital signage software game. Loyal readers with gaping holes in their social lives may recall a post a few months ago about Sharp’s Japanese offices announcing e-Signage, a DS offer bundled with their …
Another free software offer enters the fray April 3, 2008 by Dave Haynes From the somewhat unlikely locale of Puerto Rico (if I lived there I would not be hunched over indoors writing code for a living), comes another company taking the “freeconomics” approach to DS software. According to a press release sent to me: SAN JUAN, PR-March 31, 2008 – s3mer inc. announced today the beginning of …
Ad spend flat-lined in U.S. April 1, 2008 by Dave HaynesThe wheezing U.S. economy has, not surprisingly, had a ripple effect on ad spend in that country. Marketing Daily is reporting that overall ad spend was up 0.6 per cent last year, or pretty much flatlined year to year. Measurement company Nielsen Company has released numbers showing the big boys, the top 10 ad buyers, …
Coxcom moving to Milton, getting under one roof March 31, 2008 by Dave HaynesToronto-area satellite and DS rollout specialist Coxcom has announced it is consolidating its operations under one roof in Milton, Ontario — about 20 minutes up the road from itts current cluster of buildings on the Oakville-Mississauga border. “With the sustained growth of our satellite services division, and the rapid growth of our digital signage and …
Clear Channel LED boards hacked by graffiti artist March 26, 2008 by Dave Haynes UPDATE: See the comments. ClearChannel says this was a paid ad. “The skull phone digital display was a paid advertisement that represented themselves as advertising for an art display. The claim that anyone allegedly “hacked into” the display through the internet or by entering the physical location is totally false.” The plot thickens … I …
Content strategy – it's now about price March 25, 2008 by Dave HaynesThe wobbly economy is changing consumer attititudes, and that could have a role in the angle network operators take with their in-store marketing content. Latest research suggests it’s not about quality these days in places like groceries, it’s about price and convenience. A new study from Vertis Communications, reports MediaPost, finds that just 1% of …
