Digital OOH & Mobile Campaign Offers Domestic Abuse Problem-Solving May 7, 2012 by Super User [youtube id=”EEKC-Yu-LeQ” width=”600″ height=”350″] I’m not bowled over by the idea or execution, but this is still interesting. Via ScreenReach’s David Weinfeld, who spotted on Mashable … An interactive billboard at London’s Euston Station shows an idiot going ballistic on a woman. A prompt on the billboard tells viewers to go to a URL to virtually “drag” the …
Caesar’s Palace Gets Projection-Mapped (video) May 7, 2012 by Super User [youtube id=”vQ8N-J9JADg” width=”600″ height=”350″] 3D Projection-mapping seems to really be taking off as a medium. I used to see odd video here and there, but now I am seeing releases and videos regularly. DWP Live and Monster Media did one on part of the facade of Caesar’s Palace in Lost Wages recently – tied in …
Telus Opens Digital-Heavy NextGen Store In Montreal (w/video) May 7, 2012 by Super User [youtube id=”aeHTxp6_a0I” width=”600″ height=”350″] Here’s a nice example of blended interactive and ambient digital, using display monitors and projection, worked fully into the design of a new Telus concept store in suburban Montreal. Telus is a top 3 wireless carrier, based in Vancouver. The company’s first “Next Generation” at Carrefour Laval was designed “to bring the …
Nanonation Founder Walker Steps Down, Cashes Out May 7, 2012 by Super User Nanonation founder Bradley Walker has sold his interest in the software and services company and stepped down from his role as President and CEO. If you don’t know Bradley, he’s the nano guy who always wears a bowtie. He will remain a Senior Advisor to the Board of Directors for the company during the transition …
OAAA Research Gives Snapshot Of How Consumers Spend Time Outside Homes May 7, 2012 by Super User Research released last week by the Outdoor Advertising Assocation of America provides an interesting snapshot of how consumers spend their time away from, with an astonishing amount of it allocated to travel. About 62% of a consumer’s time spent away from the house (and not at work or school) is getting places. The USA TouchPoints …
Inwindow Turns Subway Corridor Into Interactive Dog Park (w/video) May 4, 2012 by Super User The guys at Inwindow Outdoor have used the big 64-foot wall of interactive windows in New York’s Columbus Circle subway station for another intriguing interactive digital campaign, this one for Beneful Brand Dogfood. It is part of a Play campaign that launched this week and includes five interactive dog parks in cities around the country, …
DPAA Signs Up PlayNetwork, Roberts May 3, 2012 by Super User The Digital Place-based Advertising Association has added a couple of new companies to its membership list – PlayNetwork and Roberts Communications. PlayNetwork works with a variety of retailers, delivering media experiences based on audio and video. Some of the Seattle company’s client roster does digital OOH – roughly 7,000 screens across 2,500 locations in 197 …
A Whole Nationwide Network Of 3D Screens in Travel Plazas??? May 3, 2012 by Super User Simple people like simple things, so a company that puts ad screens in highway travel plazas and calls itself Travel Plaza TV has a certain appeal to me. The approach, however, is another thing. The company is launching what it calls the first nationwide 3D digital signage network in the U.S., reaching more than 23 …
Amidst Sale Plans, Harris DS Unit Says Business As Usual May 2, 2012 by Super User I caught up by phone today with Denise MacDonell, who runs the digital signage/digital OOH team at Harris, and has been engaged for the past day or so in a running variation of “Keep Calm and Carry On” in the wake of news that the parent company was going to sell off the broadcast division, …
Pepsi Global Campaign Has Digital OOH As Major Component May 2, 2012 by Super User Pepsi’s new global campaign, called “Live for Now,” will be using Digital OOH networks to reinforce the whole “live” element of the marketing and branding effort. The running stream of Pepsi-themed tweets, brand-created content, and trending topics that run on a special Pepsi site – called Pepsi Pulse – will be replicated on web-connected …
