Man Plans, Books Marriage Proposal on Digital OOH Network August 18, 2012 by Super User Now THIS is narrowcasting. A Toronto man proposed to his girlfriend today using a 15-second targeted ad on Pattison Onestop’s digital mall media network. Frank Bernardo developed and then booked a spot to run in a downtown Montreal mall the couple dropped into while on a weekend trip to the city. The bilingual ads were …
Scala Canada Is Now Dot2Dot August 16, 2012 by Super User The software company Scala has done a deal with its Canadian office to break it off and make a new company out of the management and staff and assign them master distributor status up here among the dog sleds and lumberjacks and Biebers. Dot2Dot Communications, says a press release, will continue to build, bill and …
DPAA Adds Russian And Romanian Members August 16, 2012 by Super User The Digital Place-based Advertising Association says it has added Russia and Romania to its international membership, joining earlier relationships announced with associations in Canada, Brazil and Australia. The Romanian Indoor Advertising Association (RIAA) was founded just last tear and is driven by Ovidiu Brazdau, a managing partner of Info-Sanatate Network, a waiting room network in …
Signagelive’s Raffi Vartian Now Daddy Vartian August 16, 2012 by Super User Congratulations to signagelive’s Raffi Vartian and his presumably long-suffering partner Genevieve on the birth yesterday of their daughter, Eleanore Lucine Vartian. Quoting Raffi from Facebook: 8 pounds, 1 ounce. 100% gorgeous. Mom and baby are doing great. Dad – just barely hanging on. I THINK Eleanore is their first child. They live in Chicago.
New H.265 Video Compression Will Be Twice As Efficient as H.264 August 16, 2012 by Super User This could be big. The Moving Picture Experts Group (aka MPEG), which has members representing the interests of telecoms, computer, TV and consumer electronics companies, met last month and has approved a new standard for high efficiency video coding that video now encoded using H.264 (a widely used encoding standard these days) can be done …
Gear: Giada’s Super-Skinny $274 PC August 15, 2012 by Super User “Giada” is Italian for “Jade” but that’s about the only tie this mini PC company has to the land of Amarone and bunga bunga parties. The manufacturer is actually Shenzen Jiehe Technology Development Corp., which is definitely not based in Torino. The company’s newly announced i35G mini PC is the sort of teeny tiny box that could …
Sightings: LED Graffiti Wall Lit Up By Water August 14, 2012 by Super User As spotted in The Verge: French artist Antonin Fourneau created digital art project last month in the small city of Poitiers that used a temporary wall of custom LED panels to empower graffiti painted on using water. As the blog explains it, the Water Light Graffiti project was made of thousands of LEDs, each of which …
Financials: Planar’s Fortunes Improving As Digital Signage Sales Climb August 14, 2012 by Super User Planar Systems latest financials show the company lost money during the last quarter, but its fortunes are improving as it gets more focused on standard products and less on specialty work. The NASDAQ-listed company, based in the Portland, OR-area, lost 8 cents a share on sales of just shy of $45 million. That was up 19% …
Pro Hockey’s NY Rangers Turn On Digital Signage Network August 13, 2012 by Super User Many years of doing this has exposed me to digital signage being used in endless ways, but I have never seen it applied as a tool to herd pro athletes. Pro hockey’s New York Rangers are using digital screens at its Madison Square Garden Training Center in Tarrytown, NY to communicate with the players. The Rangers, …
DPAA: 94% Of Media Planners Have Digital OOH Baked Into 2013 Strategy August 13, 2012 by Super User The Digital Place-based Advertising Association (DPAA) has released new survey results that suggest 94 percent of strategic media planners plan to allocate dollars to digital OOH in 2013. When planners were asked about project spending for 2013, 94.2% said they would include DPb media (worst contrived acronym … ever) in their plans, compared to 86.3 …
